How to Get Instagram Followers: 12 Effective Methods


12 Ways to Kick Ass on Instagram


Ok – you can admit it. Like most of us, you can’t go an hour without checking your Instagram feed; am I right, or am I right? From those incredible travel pics your friend just posted, to your favorite blogger’s new outfit, there’s always something juicy to look at.

Got an Etsy shop or your own blog on the side? Instagram is arguably the best way to connect with other women, and a great way to build a following for your business. It’s an addictive form of image-based social media, that should not be ignored by anyone wanting to market to women.

Here are 10 tried-and-true tips to help you build an engaged Instagram following, from the basics to the more advanced:

  1. Give your feed flow. Don’t just post whatever photo you like individually, but instead think of each potential photo post as part of a whole. Similar to when you pick out an outfit to wear, you consider how each item works and compliments you in relation to the other items on your body. Do the same with photos. They should flow from one to the next, creating an overall feel and look for your feed. That said, don’t post tons of super-similar photos. You don’t want to flood your feed with six different angles of the same outfit. While more photos may mean more likes, the last thing you want to do is annoy your followers.

    12 Ways to Kick Ass on Instagram

    @Urbanette on Instagram

  2. Take professional-looking photos on a real camera. Sometimes you can get away with a cellphone snapshot if you run it through an image editing app, but your feed will end up looking much more impressive if you take high-res photos on a decent camera.

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A writer, artist and designer since she was young enough to put pencil to paper, Hilary spends most of her time in France, but still considers herself a New Yorker, and visits regularly. Hilary spent the past decade living in NYC and has traveled extensively around the world, looking for hot new topics, destinations, and brands to bring to Urbanette readers.


  1. Megan Phillips

    A picture is worth a thousand words…Instagram proves that. Your advice teaches how it can be worth a million! I don’t yet have a brand to promote but your advice certainly gives me a lot of food for thought. My favorite tips are about having a congruent theme to tie the pictures together and asking my followers questions. You mentioned that we should put the hashtags in the first comment. Whats the logic behind that? Great article and I appreciate you sharing your secrets with us :-).

  2. Frances Seifert

    You’re a brilliant woman, Hilary! You never run out of great ideas!

    • Awww thanks so much! I read a TON, so that helps. I feel like I’m never not working and thinking about the next article…

  3. Nicky Bryan

    Thank you for the advice and tips. I’m so motivated to start an Instagram account for my Etsy store. 😀

    • Oh – you definitely should! It would help with sales and be a good way for fans to follow and remember your shop.

  4. Catherine White

    Those are some geniues ideas, can be applied by just anyone! I love how simple yet effictive they are. Big thanks!

  5. Emma Blackwood

    ???? this is one of the most helpful aritlces you’ve ever published. i’m so excited to try it all out. ?

  6. Influencers is just what I need for blog / Instagram. I’ll search for some and contact them. Thanks for the great ideas.

  7. Evelyn Sandler

    Great advice, especially for beginners. I’ll share this article on my Facebook timeline. 🙂

  8. Molly Twain

    Hi! Juts wanted to stop by and thank you for this guide. I tried Instagress after reading this, and I already recieved 4 new followers, 32 likes and 8 comments in 2 hours 😀 THANK YOU!

    • Ayla Pennington

      Really? That’s amazing! To be honest I was being skeptic about Instagress. But good to hear it’s legit. I’ll try it.

      • Molly Twain

        Hi! You should know by now that Hilary would never recommend something useless or harmful. 😉

        • Amelia Beckons

          OMG! Are you absolutely serious? Now I’m so tempted to try it!

        • We’ve been using it for months and it’s been working great for us!

  9. Rosemary Robles

    Hi Hilary, there is a ton of great advice here. Can’t wait to dig into it!

  10. Inspirational tips! Sharing a link to this article, so my friends can learn a few things as well. 🙂

  11. Sabrina Wellington

    Some of us are such Instagram / social media noobs, so guides like this is very much needed. Thank you. Very helpful! 🙂

  12. Melissa Princeton

    The most useful tips about Instagram I’ve ever read. And believe me, I researched a lot! Many many thanks, Hilary Rowland. You’re an angel. ❤️

  13. Susanna Milton

    After reading this post, and the comments, I feel like I’m the only person on this planet without an Instagram account.. WOW! I’m going to make an account now and follow Urbanette of course! 🙂

  14. Kimberley Foulkes

    I truly appreciate these tips. Thanks for sharing your own secret methods with us. Most people would never do that.

  15. Cornelia Green

    Hi, My account is about like drama. And i want my account to be popular on IG. These are some awesome tips! I just started really paying attention to my Instagram account and have been doing a few of these. I don’t see much of such great tips these days. Thank you for your article!

  16. Being the absolute social media addict I am, I really really really appreciate these tips! Learned so much from this article today. 🙂

  17. Matilda Parker

    Loved these! Any tips on how to manage multiple Instagram accounts?

  18. Felicia Stewart

    Helpful article. Most of these tips can apply to most other social media platforms too.

    • Sara Williams

      Totally — I read that Twitter posts with photos get a lot more likes. Gonna try making my feed mostly visual. 🙂

  19. Elsie Spurlock

    Such a well written post, Hilary. You’ve gone into so much detail! Okay, this is exactly what I needed to read. I’d love for this to be required reading by everyone on Instagram. Thanks for summarizing this. It’s interesting. 🙂

  20. Grace Stirling

    Pixlr. Got it. Now off to figure out how to work that thing. Cheers!

  21. Jenny Garett

    Hilary, This is quite insightful and practical.
    Thanks for sharing.

  22. Cassi Braun

    Thank you for the tips. Just like most readers, I’ve heard about Instagress for the first time. Sounds like a very smart way to get other Instagram users’ attention. I’ll try it. 🙂

  23. Jae Medina

    These all sound doable! Can’t wait to try Instagress 😀 Thanks!!

  24. Perfect timing! I was about to delete my Instagram account, cause when other people post they get so many likes and comments. When I post, I feel lucky if I reach 11 likes! I was starting to think I was such a boring person… lol

  25. Christina Norelli

    Totally blew my mind, Hilary! Well done on another amazing piece. Just wondering, if you would mind me sharing these tips on my blog with full credits to you and a link back to this article? 🙂

  26. Sonja Fallow

    Gosh… You’re so smart. None of these has ever crossed my mind! Thank you for sharing the secrets to your Insta-Success. 🙂

  27. Lin Del Rey

    Amazing tips, Hilary! ??? I’ll be sure to follow your advice.. Now another thing.. Any tips for Twitter? ;p lol

  28. Elin Hanks

    A How to be more popular on Instagram guide was absolutely me and my business partner needed. We have a web store that we TRY to promote through Instagram. But haven’t been getting many followers or likes, at least not as many as we wanted. We’re going to try your tips and hopefully get more traffic. 🙂

  29. Great tips! Makes sense to me. 🙂 It won’t hurt to try, right? Thank you very much for another greatly helpful article.

  30. Debbie Jones

    Wonderful tips, Hilary. Thanks a lot for explaining in such great detail. You’re the best! Lots of love,



  31. Samantha Anthony

    You’re so right, Hilary! Social media is one of the most efficent ways to promote your business. Thank you for showing ways for how to do it.

  32. Marina Henderson

    Is Instagress the only automated way to get followers? I don’t want to pay money for followers lol

    • Sara Williams

      Agreed — I don’t have time to interact with people too much, so Instagress looks great. I saw another service that does the same thing, but Instagress looks like the best one so far.

  33. Lucretia Asher

    Instagress sounds very interesting. But does it 100% work? And how safe it is? I want to try it, but I’ll need to do some research before trying a 3rd party app.

    • Hi..I hope you don’t mind me responding but… You know Hilary wouldn’t have suggested it, if she hadn’t tried it, and wasn’t definitely sure that it’s completely safe.

  34. Dana Rosatti

    Very smart strategies! Already been using some of these, but there are so many things you mentioned that never crossed my mind before. I’ll definitely be giving these a try!

  35. I’ve just opened up a new hair salon, and I also sell hair products online. This article is so timely! Thanks.

  36. Colleen Frasier

    Oh my gosh… Hilary! You’re a genius. Can’t thank you enough for this guide! ❤️❤️❤️❤️

  37. Danielle Wilson

    Would it be lame of me if I used these tips and tricks for my personal Instagram account? LOL ???

  38. Awesome!!! I was wondering how people get too much traffic for their accounts, when I couldn’t.. Apparently this is the way! 😀

  39. I think I can use these tips for my personal account. Thanks!

  40. Jessie Williams

    Thanks for sharing your Instagram “secrets.” Instagress sounds like a great idea!

  41. Ariella Louisa

    Interesting article! For me the most effective to get more engagement and followers is using hashtags. It is important that hashtags are highly relevant to the brand and provide context of the product. It is also essential that hashtags are unique and consistent to your brand 🙂

    • I agree! Hashtags are our friends in building our brand! Another thing, consistency… Consistent great content will build strong word of mouth about the brand and keep followers enthralled.

  42. I’m on my way to having an awesome Instagram account 🙂 Thanks for these wonderful tips! I love traveling and I normally post pictures of breathtaking places and food…

    • Wow! I’d love to see your Instagram account! Excited to see the places you’ve visited! What’s your account so I can follow?!

      Another fantastic article from you, Hilary!

  43. Claire

    Hmmm… Honestly, the idea of influencers is new to me. Thanks! New learning for me!

  44. Courtney Watson

    Such a well written post, Hilary. You’ve gone into so much detail! Thank you 🙂 Instagress is fantastic!

  45. Sarah Evanston

    Thanks for sharing “Cannva,” exactly what I needed to know.

    Fantastic article, I now have an idea on how I can narrow my Instagram “image” focus to create consistency.

  46. Janelle Fox

    Great article, Urbanette! My advice?! “Don’t be the person who posts a picture that isn’t worth a thousand words…”

  47. You are right AND you are right! Can’t let an hour pass without checking my Instagam feed. Fantastic tips! :stuck_out_tongue_winking_eye:

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