Planning a Party, New York-Style
It’s no secret that New York City parties are famous worldwide. Because there are so many parties going on every day, NYC party planners have to learn to compete with each other to get attendance. They learn to make their parties stand out, to attract the right crowd, and make their events unforgettable.
Sally Golan, founder and executive producer of Social Exposure Media, provides party planners all over New York with her top ten ultimate must-dos for that awesome New York-style bash:
Set the goals first, then plan
Why start hunting for a venue or liquor sponsors if you don’t event know WHY you are hosting this event? Are you holding the party to support a charity for animal rights, or hoping to raise awareness for a newly launched product? Or do you simply want to reunite the gang for a catch-session after the long holidays? What’s the party for and what do you intend to achieve out of it? While a party doesn’t need to as structured as a meeting (otherwise it will get too boring!), you need to ask yourself what you want to get out of it before you start planning. When your goals are clear, you will have no trouble deciding on what you should get and who you should hire for it to be a success.
Avoid club venues
The most insulting thing that any one can call me is a “promoter”. I cringe at that label. I am a creator, a producer, a media conglomerate — anything BUT a promoter. I expose the best of NYC from talents to products to cool places and ideas. This is why I avoid club venues. ALWAYS. Club venues almost always lead to the most mundane after-party events I’d rather not say and for a party to be truly memorable (and for you to become a well-respected planner) this is the not path you want to take.