Readership and How to Have Your Brand Written About
At Urbanette® Magazine we are always happy to write about brands that we feel would in some way benefit our readers. Our readers trust our opinions and have been loyal followers for many years – our readers listen.
Our Editor-in-Chief, Hilary Rowland, with just a few of Urbanette’s many famous readers:
Urbanette Magazine has access to an extremely desirable niche of high-income, successful, mostly NYC-based women. Our readership are smart, successful and engaged urban career women; from when they graduate college until they have their first baby, both married (28%) and single or coupled (72%).
We’ve all heard the statistics about what makes PR an invaluable tool: 3% of people (the true ‘influencers’, like #HilaryRowland) generate 90% of the impact online. Editorial media placements drive 3x more purchases than advertising alone; a typical blog mention takes that number up to 9x *. Urbanette Magazine mentions typically perform 450% better than the ‘average’ blog post (which is already 9x more effective than advertising) at driving sales, due to the fact that our content is trusted, targeted and thorough.
Each article gets a minimum of 3.8 million impressions from our loyal and highly desirable readers*
Each article is exposed to our 214,000+ verified (unique IPs) online readers per month (and growing), shared with hundreds of thousands of followers on our social media (please click for current follower count: Instagram, Twitter, Facebook, Google+, and Pinterest), permanently featured on Urbanette’s website (the first ever online magazine, est 1994/5), and then printed in our collector print issues.
Starting in 2016, we will publish printed magazine “collector” issues three times yearly, including one 100+ page free NYC/Hamptons summer issue distributed at exclusive invite-only events, luxury popup shops, high-end shops and spa/dermatologist/salon waiting rooms, etc. as well as Barnes & Noble, bookstores and shops, etc.
Our print “collector” issues are themed: Luxury Travel, Beauty & Health, Inspiring Women, Luxury Home Decor, Bridal & Love, Explore NYC & The Hamptons, Career & Money, Dating & Sex Life, etc.
* (Online & print, not including syndication. Our current print circulation varies per themed issue and runs from 10,000 to 60,000 copies depending on the issue’s theme. Print copies are distributed in NYC (and in The Hamptons from June to August), the rest is online unique visitors (not visits – see below). As we distribute to waiting rooms of high-end spas, top-tier hair & nail salons, medi-spa/plastic surgery offices, country & golf clubs, etc, we conservatively estimate that each print issue is read by at least 20 people on average per month, bringing the total to 1.2 million print readers per month.)
Read more: Expected Impressions Per Article, Per Social Media Outlet (every article is also blasted out to all our social media).
Did we contact you? LEGITIMATE URBANETTE REQUESTS (OF ANY KIND)
ONLY COME FROM AN @URBANETTE.COM EMAIL ADDRESS.
Urbanette Magazine is also a premier content creator for MODE, a network of top-tier blogs. Our articles created for the MODE network of blogs reach millions of additional readers (not included in the above readership stats). Here are a few examples:
- Wellness Destination Spas That’ll Make You Feel Incredible
- These Organic Skin Care Lines Are The BOMB!
- 10 Super Awesome Gifts You’ll Want To Get For Yourself Too
If you have a product that you are promoting, please contact us about a review at email@example.com with the subject “Product Review”.
URBANETTE® READERSHIP – Urbanette magazine’s readers are sophisticated city-dwelling females (78% live in Manhattan, London or LA and/or vacation in The Hamptons) who are age 22-34. Smart, successful and engaged urban career women; from when they graduate college until they have their first baby, both married (28%) and single or coupled (72%). They are highly educated, successful professionals who trust our recommendations.
63% = HH Income above $250,000/yr
17% = HH Income above $150,000/yr
8% = HH Income above $90,000/yr
Our Urban Readers:
Shop at luxury retailers: 86%
Drive a prestige luxury car: 61%*
Take domestic spa vacations: 73%
Dine out more than twice per week: 88%
*32% do not own a car but use Uber, a car service/driver or taxis instead. 7% prefer public transit or walking.
URBANETTE® CONTENT – With 100% unique content, Urbanette’s editorial philosophy is one of positive self-image and empowerment. Urbanette Magazine covers all the facets of hip, modern and luxury living. We focus on upscale urban living. Features on luxury travel, high-end fashion, luxury products and electronics, interior decor, career advice, dating and relationship advice, weddings, health and food, solutions for modern urban living and luxury lifestyle guides.
URBANETTE® REVIEWS – Geared towards the modern woman, Urbanette Magazine has garnered a reputation for straight-forward solutions to urban living and for providing the scoop on what’s hip in fashion, beauty, travel and luxury products. Many companies and advertisers are eager to leverage our superior Google rankings. Based on longevity and popularity, over 90% of articles are ranked #1 in Google for a variety of keywords. As a result, customers searching for specific products or brands typically find our hip, trustworthy and positive review before finding the company’s actual website or any other site or review. Urbanette Magazine has built a reputation for giving trustworthy advice and reliable reviews on the hottest and hippest products.
Wondering what we’ll write if we don’t like your hotel or product?
We do not publish negative reviews — those wouldn’t benefit our readers, nor would they benefit any party. If there are issues with your product or establishment, we will tell you and ask for your word that you will have them fixed. Your word is good enough for us, and we won’t include those elements in the article. If there are really big, unfixable issues, we’ll decline the article and write you a valuable, confidential report (Hilary also runs Pearls & Pocket Squares – a luxury resort mystery inspection service) with many useful, actionable tips, so that you can dramatically improve your establishment or product.
If we have published a review of your product, hotel or brand, and you would like a large cover photo for your press page, or a hard-copy of the magazine, we’d be happy to send that to you please contact us.
Travel PR: Hilary does consider media trips (all expenses paid, with an itinerary) as long as the focus falls into one of these categories: luxury (5-star everything), eco (farm to table, eco-friendly boutique hotel, etc.) or novelty/bucket-list (very unusual/notable). Here’s an example of an article that resulted from a media trip.