Influencer Marketing Sponsorships
“There is one area where advertisers are clearly winning:
so-called ‘influencers’ on social media.” – Vanity Fair
Hi, and thanks for your interest in developing an influencer marketing relationship with Urbanetteprofits from all sponsorships are used to help women in developing countries become entrepreneurs.and #HilaryRowland! We appreciate the support, especially since
In the following paragraphs, you will learn what to expect when working with Urbanette, why we’re radically different and more effective than other outlets, and examples of article and promotion types.
BTW – Did you know? Influencer marketing is far more effective than any other form of advertising, with incredible ROI: $23 per $1 spent and $285 per 1000 views:
“If your company isn’t utilizing influencer marketing yet, you are missing out. It’s only going to become more popular, more profitable, and truthfully, more competitive. Handing a popular celebrity your shaker cup and asking them to tell their friends to buy it isn’t enough. You’re going to have to get more creative if you want to keep the attention of your consumers.” – Inc. magazine article: “In 2017 Influencer Marketing Is About To Go Through The Roof – What’s your influencer marketing strategy?”
Ad agency Rhythm One found that average earned media value for every dollar spent on influencer marketing programmes was $9.60 – a 960% return on investment. This was 1.4 times higher than recorded in H1 2015, when the RoI was 685%. Every $1 spent on influencer marketing returned $12.54 in the “Tourism Destinations & Travel” sector, $12.21 in the “Bath, Body and Beauty” and $4.50 in “Retailers & Apparel”.
Why Work With Urbanette?
All of our sponsored posts are created by tastemaker and influencer Hilary Rowland (hashtag #HilaryRowland). Unlike other blogs/influencers, our followers (check out our readership numbers) are not over-marketed to. Our newsletter is monthly, and we post to our permanent Instagram feed twice weekly, on a schedule (Instagram “stories” are posted frequently). When our loyal readers see something recommended by Urbanette, they pay attention.
Urbanette’s readers listen — and convert.
ROI is off the charts.
More value for your money
So that each post has maximum and lasting impact, we focus on quality over quantity.
Once per week: we publish one long-form article on Urbanette.com. All new articles are promoted on Twitter, Facebook, Tumblr, Pinterest, LinkedIn, and Google Plus. Articles written by Hilary are also shared on her Facebook page, Love, Hilary Rowland.
We spend the an entire week actively promoting, sharing, and optimizing each article.
5 ways our unique posting schedule benefits brands:
- Because we only publish to our permanent Instagram collection/feed eight times per month (instead of eight times per day, like some other publications/blogs), your Instagram post won’t get lost in a pile of posts, and will stay visible near the top of our feed for many months. In addition, we use the ‘Stories’ feature frequently, to draw our followers back to our feed throughout each day, therefore getting your post more eyeballs than even feeds with 20x the followers.
- Similarly, since we only make three Twitter and three Facebook posts per week, your post will stay near the top of our feed for months.
- Urbanette is totally unlike other blogs, which post many times per day, thereby watering down and distracting their followers with tens of (potentially conflicting) recommendations each day.
- This means that while the domain name Urbanette.com may get less traffic overall than sites like Refinery29, each individual article gets read more times than articles on even the most extremely high-traffic websites.
- Our readers eagerly anticipate our next post, as they know we focus on quality instead of quantity. Our readers don’t miss posts or get burnt-out by the volume of posts.
- Our readers know that each and every recommendation comes with a lot of weight and thought, since we recommend so few products.
- Instead of throwing up multiple low-quality posts per day, we spend an entire week working on promoting each new article. On average, we spend a combined 90 hours promoting each article.
84% of marketers are planning an influencer marketing campaign
and start working with us!
Here’s more about our readership and traffic numbers.
Businesses make an average of $23 for every dollar invested in influencer marketing. (Nielsen)
We know how much harder it is to get funding as a female founder, so we give large discounts for businesses run and founded by women!
Examples of sponsorships
Pricing is updated monthly, depending on the previous month’s traffic. Pricing within the ‘price range’ mostly depends on how naturally the brand fits with Urbanette’s content and what the sponsor requires. Please note that we do not accept affiliate marketing partnerships, as it would be too difficult for our small team to keep track of multiple partnerships like this.
We give discounts to brands who:
- are founded and run by a woman
- have an ethical mission and donate a large % of profits to charity
- purchase multiple posts and pay upfront
Why do a multi-post deal with one influencer?
This quote from Huff Post says it best:
“If I had you guess how many information sources, on average that a buyer engages with prior to making a purchase what would you guess? Would you say two or three or perhaps four or five? What if I told you the number were 11.4?
In a study performed by Google (zero moment of truth), they found that buyers on average engage with more than 11 pieces of content prior to making a purchase decision and according to a study by Forrester Research that number has doubled year over year.
Furthermore, we have entered a day where the consumer really doesn’t trust advertisements. Instead, the new consumer seeks to make purchase decisions through word of mouth and brand engagement via social platforms and native advertising (content marketing). In fact, 90% of consumers trust a recommendation from their network and 81% of those go online to get those recommendations.”
Hence, the traditional advertising model of brands picking specific TV shows and then repeating the same commercial over and over to the same viewers throughout the season.
Profits from sponsorships are used to help women in developing countries become entrepreneurs (details)
Types of Sponsored Articles Available, with Approximate Pricing:
(Includes promotion of the article on Twitter, Facebook, Google+, Pinterest, LinkedIn & Tumblr @urbanette. Note that because our company is not based in a jurisdiction with FTC or similar oversight, we are not required to specify that paid posts are sponsored.)
- Roundup-style where your product is one of several (very economical option). Price range: $3,900 to $5,500, plus product. Examples:
- Creative / natural-seeming integration or how-to instructional article. Price range: $14,500 to $16,500, plus product (if applicable). Examples:
- 3 Lessons For Women: How To Empower Yourself Financially (for Radius Bank)
- 5 Easy Ways to Help the Planet (for Radius Bank)
- 3 Fun & Easy Ways To Help Charities (for Radius Bank)
- How This Salon-Lifer Became a Box-Color Convert (for Naturigin)
- How To Plan an Amazing Girl’s Getaway (for Square Cash)
- Posts for Audible:
(Membership signup goals and ROI exceeded every time, with exceptional return on investment. “Audible has worked with hundreds of influencers and publishers, many with larger social following than Urbanette, but none have come close to having a signup ROI like this.” – marketing rep from Audible. Read the case study.)
- 5 Tips (& 5 Books) That Will Give You an Edge at Work (Audible)
- 5 Regrets of the Dying (Bonus post for Audible)
- 5 Motivating Books That Will Upgrade Your Life (Audible)
- 10 Travel Memoirs That Will Activate Your Wanderlust (Audible)
- 10 Life-Changing Books About Health (Audible)
- How to Have the Road Trip of a Lifetime (Audible)
- 10 Books That Are Shaping Modern Feminism (Audible)
- How to Start a (Successful, Moneymaking) Blog (Audible)
- My Healthiest Daily Habit (Audible)
- 10 Things I Learned by Listening to Scarlett Johansson (Audible)
- My Favorite Multi-Tasking Secret (Audible)
- The Timeless Question: Is Infidelity Ever Justified? (Audible)
- Do You Ever Feel Invisible? (Audible)
- Article dedicated to your (empowering) initiative. Price range: $12,500 to $14,500. Examples:
- Interview format. Price range: $16,500 to $18,500. Examples:
- Tiffany & Co’s Lambertson & Truex
- Running a Candy Empire (for Smarties)
- The Goods, The Journey, The Romance
- Osea Sea-Plant Skincare
- How to Deal With the Stress of Life in NYC
- Brooklyn’s Hayden Harnett Handbags
- Wedding Rings with Personality by Kwiat Fine Jewelry
- Mother-Daughter Hotelier Powerhouses
- Detox Cleansing Made Easy
- Article exclusively promoting your brand. Price range: $28,500 to $30,500, plus product (if applicable). Examples:
- Travel: ‘Top Reasons to Visit’ article. Price range: $8,500 to $24,500 (depending on location and trip details), plus hosted trip. Examples:
- Travel: Dedicated review article. Price range: $12,500 to $26,500, plus hosted trip. Examples:
- St. Moritz Travel Journal (St. Moritz Tourismus)
- Kangaroo and Champagne? Get Yours in St. Moritz (St. Moritz Tourismus)
- My Panchakarma Experience in Mexico
- The Breakers in Palm Beach
- Twin Farms in Vermont
- Welcome to My Mediterranean Odyssey! (for Viking Cruises)
- My Viking Cruise: Hanging in the Mediterranean (for Viking Cruises)
Mini-movies starring Hilary Rowland can be inserted into the article, or shared on social media. Price range: $1,250 per movie, as an add-on to a social media push or sponsored article. Examples:
- My Transformative Morning Routine (for Origins, movies embedded in article)
- Christmas on Worth Ave and bonus post (for Visit Florida, social media post)
More Sponsorship Options:
- Live Q&A on Facebook or Twitter, with your brand ambassador or CEO.
- Contest or giveaway.
- Dedicated email blast to our 300k+ subscribers via our monthly newsletter.
- Adding a link into one of Urbanette’s existing articles (economically priced at $550).
- Film you produce, starring Hilary. Example:
- Creating a 50’s Glamour Look (scroll down for video, for LVMH)
- A Day in the Life of Hilary Rowland / an Influencer (where Hilary could be using your products or service throughout the day).
- Submit an article with your link in it. Pricing depends on the quality of the article, the topic and focus, number of links, what (if any) photos we need to add/take, if you want a mini-movie starring Hilary included, and how much editing needs to be done. You’ll need to agree that the article can’t be used elsewhere online. Contact firstname.lastname@example.org for more info and pricing.
Social Media Only ~ Options:
Contact us for social-media-only pricing
- Twitter and/or Facebook (we post 4x/week in the summer and 5x/week otherwise):
- Instagram (we post 2 times per week) + Facebook + Twitter:
More Reading & Studies About Influencer Marketing
- Forbes: The Role of Influence in the New Buyer’s Journey
- Inc Magazine: Influencer Marketing Delivers 11X ROI Over All Other Forms of Digital Media
- AdWeek’s Social Times: Here’s Why Influencer Marketing Is All the Rage on Social Media Now
- Forbes: Love It or Hate It, Influencer Marketing Works
- LinkedIn: Size Doesn’t Matter When It Comes To Social Following
- Tomoson: Study on Rate of Returns and Spending on Influencer Marketing
- Contently: Infographic: Why Influencer Marketing Works
- eMarketer: Influencer Marketing: All It’s Cracked Up To Be?
- Medium: The Truth Behind Facebook Ads
- Forbes: Six Things That Only Influencers Can Offer Your Business
- Social Media Week: Here’s What Marketers Are Spending On Their Influencer Marketing Programs
- Marketing Insight: Why You Should Invest In Content Marketing
“Don’t mistake social media following numbers for influence… the ‘Fame Model’ can actually undermine the real power behind influencer marketing.” – AdWeek
Over the following pages, we’ve listed a few more examples / case studies of completed sponsorships.