Weigh THIS Diet - URBANETTE: Lifestyle Magazine & Blog


Weigh THIS Diet

Sick of hearing about the latest diet? We found the solution.


Truth be told, I’ve always found the word diet to be a bit annoying. I feel like it’s a particularly anti-feminist word — especially in the way that it’s used nowadays. It’s almost always about depriving yourself in order to get skinny and fit the media’s view of what’s ‘sexy’.

You’ve seen the headlines. “The Bikini Diet You Must Try”, and “The Diet That’ll Get You Looking Sexy in Two Weeks”, etc. It’s pretty much always next to a photo of a woman in a swimsuit or skimpy clothing, and a tagline that reads something like this: “You’re not good enough the way you are. Stick to this deprivation diet and you may get the chance to be what every woman wants to be — skinny! Then, thanks to this diet, you can snag a hot man and have people envy you.” Ok, well maybe I’m reading into it a bit too much. But the message is certainly always superficial and never empowering.

Weigh THIS Diet

Wondering what you can do about it? We’ve found a way for you to take a stand. Lean Cuisine has started an initiative to help women break free from the word diet. They want women to define their self worth not by what they weigh, but by the accomplishments they’re most proud of. To wit, they filmed a wonderful video asking women what they’re proud of. It made my cry. Seriously. Check it out:

Touching, right? They’re asking women to share what really matters to them, with the hashtag #WeighThis. I’ve done it, and I’d encourage you to not only check out what others are posting, but post what you want the be “weighed on” — ie. what really motivates you — with the hashtag #WeighThis. Because it’s up to us, as women, to stand up and tell the world that we’re not defined by our bodies or our weight. That we’re defined by our actions. Our love. Our personality.

Stand up and tell the world that you will not be defined by external superficialities!

Not sure what to post? Lean Cuisine was so overwhelmed by the outpouring of response from their video that they decided to take the #WeighThis submissions, all the things that people are proud of, and celebrate by creating a massive art installation in Grand Central Station. Scales were used to showcase each #WeighThis submission because it sends a powerful message about valuing the amazing things women do over the number on the scale. Check out the video for some touching inspiration:

To further their initiative to promote healthy self-esteem and remove the word diet from our vocabulary, Lean Cuisine has made a TV plugin (which is currently being beta tested by influencers) and a Chrome browser extension (which you can download now) that will block the word diet from whatever you’re watching or reading. When you filter the word “diet” using the Chrome extension, Lean Cuisine will give back to Girls Leadership, an organization that teaches girls the skills to know who they are, what they believe, and how to express it — empowering them (and us) to create change in their world.

Here’s more about that:

Imagine never having to see or hear the word diet again. Would that make you feel empowered? Stronger? Sexier? Would you start weighing yourself based on what matters, instead of your appearance? Comment below and let me know how it makes you feel!

Disclosure: Although this post is sponsored by Lean Cuisine,
all words are my own and I fully support their initiative.

A writer, artist and designer since she was young enough to put pencil to paper, Hilary spends most of her time in France, but still considers herself a New Yorker, and visits regularly. Hilary spent the past decade living in NYC and has traveled extensively around the world, looking for hot new topics, destinations, and brands to bring to Urbanette readers.

Reader Discussion: 71 Comments

  1. Sarah Evanston

    I’m taking a stand, from now on I’ll be using #WeighThis in my social media accounts and I’m really excited to check out what others are posting and how my friends and family members would react!

    It’s really high time that we start empowering women! Young girls should be taught that personality and behavior matter most and weight does not define who they are as a person. Yes, we really need to take an action!

    Checking out Girls Leadership…

  2. I’ve watched all the videos and I would say that the first one really inspired me! Yeah, I noticed that “weighing scale” is the women’s most feared object.

    I agree that change should start from within, one must appreciate her own body and realize her true worth! And I guess, women should also hold hands and work together to change how advertisers portray women in magazines, TV ads or Internet. WE need to move in order to make an influential change!

    To Lean Cuisine, great initiative! To Urbanette, great article to introduce this project!

  3. Gabby Williams

    Everyday, I make sure to teach my children the value of respecting their bodies and appreciating their self-worth. Weight is not an issue but of course, I don’t want them to be obese. That’s why I make sure to cook and prepare healthy foods for them! I also teach them to get enough rest and avoid too much exposure on these high-tech gadgets because being “very” hooked to these will make them lazy and will just expose them to wrong “connotation” of oneself.

    I’m interested in downloading the Chrome browser extension and having that TV plugin! If there are other ways I can help Girls Leadership organization, shoot me an email! #WeighThisDietFilter

  4. Louise Stone

    Everyone has their own concept of beauty and I think we all need to support each other. Thank you so much! this article is really great.

  5. Heather Strobel

    I agree on all counts. I love my body because it allows me to do sooo much. I am not stressing out about what I look like or what my body is doing. Sure, there are a few areas I would love to be different, but I embrace and own everything I have. I thank god for my body every single day. I have a job, eat the best foods and I get lots of sleep. 🙂 I guess not hearing the word diet wouldn’t really have an effect on me because I don’t care about diets. Then again, maybe it’s having a subliminal effect… Hmmm…!

  6. Hannah Mayers

    “Diet! Diet! Diet!” Yeah, my colleagues are very obsessed with losing weight. “DIET” is a word I hear them speak all day esp. when we get back to work after the holidays! Admittedly, we might have eaten unhealthily (or overeaten) during the holidays, but that doesn’t mean that we should be obsessed about losing weight, to the point of taking slimming pills or skipping meals!

    I still believe in toning your body naturally, regular exercise and healthy food intake coupled with ample sleep and relaxation is very important!

    • Sounds like this plugin would be perfect for them! Please send this article to them 😉 xox

  7. An inspiring read! Being a mother and having all these weight issues and concerns is really causing me worries. I’m afraid my daughter will see herself as “less than”, just because she has gained weight. Thank you very much for sharing this project by Lean Cuisine, how do I get the TV plugin?! I’m really one of those who would like to filter and totally removed “DIET” from my daughter’s vocabulary!

  8. Jenny Garett

    Although I agree with Lean Cuisine’s initiative, I think being on a diet is important for some people. My mom is overweight and I worry about her health. Being proud of your body is nothing to be ashamed about, but i think that’s it’s also important to live a healthy life. Obesity is the most common health problem but with regular checkups, you can get in track of your condition and weight. Regular health exams and tests can help find problems before they start. People only tend to go and seek professionals when there is something wrong with their bodies, when it actually occurred and when they’re already experiencing disease and ailments, and that’s really wrong. My mom never takes action about her health. Not sure what to do…

  9. Courtney Watson

    This is the BEST and most high-minded article on diet I’ve read so far. I must admit that I have been victimized by the need to be “skinny” just to be in and sadly, I had done it the wrong way 🙁 Now I’m back in good shape!

    This is the first time I’ve read (or heard) about Lean Cuisine and I’m really commending the “diet” initiative! Using the #WeighThis Diet Filter from now on!

  10. WOW! Great initiative started by Lean Cuisine! I definitely support this and am sharing to my network! Weight (like age) is just a number, it does not define the worthiness of a woman. What makes a woman outstanding are her skills, talents, personality, achievements, and most of all belief in her true worth!

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