Weigh THIS Diet - URBANETTE: Lifestyle Magazine & Blog


Weigh THIS Diet

Sick of hearing about the latest diet? We found the solution.


Truth be told, I’ve always found the word diet to be a bit annoying. I feel like it’s a particularly anti-feminist word — especially in the way that it’s used nowadays. It’s almost always about depriving yourself in order to get skinny and fit the media’s view of what’s ‘sexy’.

You’ve seen the headlines. “The Bikini Diet You Must Try”, and “The Diet That’ll Get You Looking Sexy in Two Weeks”, etc. It’s pretty much always next to a photo of a woman in a swimsuit or skimpy clothing, and a tagline that reads something like this: “You’re not good enough the way you are. Stick to this deprivation diet and you may get the chance to be what every woman wants to be — skinny! Then, thanks to this diet, you can snag a hot man and have people envy you.” Ok, well maybe I’m reading into it a bit too much. But the message is certainly always superficial and never empowering.

Weigh THIS Diet

Wondering what you can do about it? We’ve found a way for you to take a stand. Lean Cuisine has started an initiative to help women break free from the word diet. They want women to define their self worth not by what they weigh, but by the accomplishments they’re most proud of. To wit, they filmed a wonderful video asking women what they’re proud of. It made my cry. Seriously. Check it out:

Touching, right? They’re asking women to share what really matters to them, with the hashtag #WeighThis. I’ve done it, and I’d encourage you to not only check out what others are posting, but post what you want the be “weighed on” — ie. what really motivates you — with the hashtag #WeighThis. Because it’s up to us, as women, to stand up and tell the world that we’re not defined by our bodies or our weight. That we’re defined by our actions. Our love. Our personality.

Stand up and tell the world that you will not be defined by external superficialities!

Not sure what to post? Lean Cuisine was so overwhelmed by the outpouring of response from their video that they decided to take the #WeighThis submissions, all the things that people are proud of, and celebrate by creating a massive art installation in Grand Central Station. Scales were used to showcase each #WeighThis submission because it sends a powerful message about valuing the amazing things women do over the number on the scale. Check out the video for some touching inspiration:

To further their initiative to promote healthy self-esteem and remove the word diet from our vocabulary, Lean Cuisine has made a TV plugin (which is currently being beta tested by influencers) and a Chrome browser extension (which you can download now) that will block the word diet from whatever you’re watching or reading. When you filter the word “diet” using the Chrome extension, Lean Cuisine will give back to Girls Leadership, an organization that teaches girls the skills to know who they are, what they believe, and how to express it — empowering them (and us) to create change in their world.

Here’s more about that:

Imagine never having to see or hear the word diet again. Would that make you feel empowered? Stronger? Sexier? Would you start weighing yourself based on what matters, instead of your appearance? Comment below and let me know how it makes you feel!

Disclosure: Although this post is sponsored by Lean Cuisine,
all words are my own and I fully support their initiative.

A writer, artist, and designer since she was young enough to put pencil to paper, Hilary taught herself code and created Urbanette when she was a teenager. Currently, she spends most of her time in France, NYC, London and Switzerland, and travels extensively around the world. Hilary spent the past decade living in NYC, still considers herself a New Yorker, and visits regularly. She's always looking for hot new topics, destinations, and brands to bring to Urbanette readers.

Reader Discussion: 71 Comments

  1. Sara Williams

    Lean Cuisine — if you’re listening: Please introduce some vegan options. I can’t find anything in your list of meals that doesn’t have tons of factory farmed cheese, dairy and meat. The vegan movement is growing fast, and it’s getting known as the best diet for losing weight, so don’t get left behind!

  2. “Diet” is such a vague term today! So much media out there is trying to tell women how to look hot, but does it really make them feel good? We should pick the healthy lifestyle that is right for us and not everyone else. Great article and btw Lean Cuisine has some fabulous dinner options.

  3. Oh wow this is beautiful! I’m sad I missed this at GCT. It’s absolutely unhealthy to fixate on any numbers… weight, dress size (as a designer I can say this is absolutely just an arbitrary number!)

    I’m a bit on the other end of the spectrum–and to that I say I hate the word ‘skinny’. I’m naturally a slim girl and just small in size (my bones are very small). I am in no way ‘too skinny’ or at all like typical model skinny. But yet, people (often those that don’t know me well) will comment negatively on my ‘skinny-ness’. I remember one defining moment when someone (not close at all) accused me of being anorexic just cause I wasn’t hungry at the moment–Before this, I was so innocent of any notion of diet and body-image concerns. Constantly calling people ‘skinny’ can be negative too–it just adds to this notion that we are valued by our physical appearance, weight, etc.

    If you value life, saving yourself from future cancers, health concerns, you will naturally eat and be healthy–mentally and physically. That is all that should matter.

  4. Yeah! I’m also one of the lucky ones to have the TV filter – it’s an interesting experiment!

  5. Cornelia Green

    I totally love this article!
    Maintaining a healthy lifestyle can be much easier with the support and motivation of like-minded friends.

  6. Heather Strobel

    I managed to lose weight with Lean Cuisine, I feel more healthy and strong. I recommend this method to all women who want to lose weight like me.

  7. Jae Medina

    I want to be weighed based on how I have travelled all over the world and am a budding fashion designer.

  8. Lena Dzeko

    This #WeightThis Lean Cuisine campaign is outstanding! It shows that they truly care, not just trying to sell their product. Bravo!!

  9. Cassi Braun

    This reminds me of the time Guy Fieri threw an autographed Lean Cuisine pack to a fan lol

  10. This is a very cool ad campaign. Empowering ads are where the money is at nowadays. Women are getting more media savvy and really rewarding brands (like Dove) who are on their side. As a woman also in business, I can’t wait to hear how the campaign goes and what the response is like.

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