Your New Secret to Majorly Discounted Shopping
Tips to get everything for a fraction of retail price… and the nasty secret behind sites like Gilt.
I got an email from GILT’s PR / media relations, who wanted us to change this article. This was the rationalization:
“We take this very seriously at Gilt.com, and have many processes in place to verify retail. [The “retail/original” price listed on GILT’s sales] of all products on our site reflects […] the price reported by the manufacturer [and] may not always represent the prevailing price for retailers or department stores on every day or in every community. For international sales, the Full Retail Price is based on what such items would be sold at in the US market or in the worldwide online market, plus taxes, shipping and additional international surcharges, if applicable.”
So it sounds like they basically figure out how they can make it sound the highest, between what the manufacturer says, the highest price it’s selling for anywhere, and what other charges they can add to the “retail” price like tax, duty, and shipping that some customers may have had to pay depending on where they would have bought it (but the sale price doesn’t include that, of course). Hmmm….
I personally think that strategy is very misleading at best, and I replied and said that the only price that people care about is the item’s current price at other stores — not the absolute maximum price it has historically sold for anywhere, including duty and tax, etc!
What experiences with online shopping have you had?