Our Readership Demographics & Traffic Stats
Urbanette® has built a well-earned reputation for giving trustworthy advice and reliable reviews. Our loyal and highly desirable readers scour our content for ideas on what to buy, where to travel, and how to live the good life. Our readers trust our opinions and many have been loyal followers for years. They, like us, are thirsty for advice — and they listen.
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Influencer Hilary Rowland with just a few of
Urbanette’s many famous readers:
Urbanette.com Traffic Numbers
Urbanette.com gets between 650,000 and 850,000 unique visitors per month, across all of our articles. The typical number of views per Urbanette.com article ranges from 120,000 to 410,000 in the first two months.
Please note that Urbanette has very high per-article readership numbers compared to the overall website traffic. This is because we publish an article only once per week, and social posts three times per week (see more about our posting schedule here). So each article gets a lot of views, but the website overall gets much less than if we were posting many articles per day and spreading the views out over more articles.
For reference, here are some Alexa rankings (as of August 2018 — the lower the ‘rank’ number, the more traffic a site gets):
Note: We added the Alexa tracking code to Urbanette.com on August 4th, 2018.
Here is a live Google Analytics feed of our traffic and pageviews for the last 7 days running:
Latest Google Analytics screenshots (for one month / four new articles):
And real-time (screenshots from Google Analytics mobile app taken Aug 15, 2018. Note that the country column varies greatly based on the time-of-day in that time zone as well as public holidays):
Read more: Expected Impressions Per Article, Per Social Media Outlet (every article is also blasted out to all our social media).
Our Readership Demographics
Urbanette has access to an extremely desirable niche of high-income, successful women. Because our content is more intellectual than most lifestyle publications, and luxury-focused (we don’t publish budget-focused articles), Urbanette attracts readers that are educated, successful, and engaged in life.
They are urban career women, both married (33%) and single or coupled (67%). Urbanette readers are sophisticated city-dwelling females who are age 22-36.
They are highly educated, successful professionals who trust our recommendations.
About our readers:
63% = HH Income above $250,000/yr
17% = HH Income above $150,000/yr
8% = HH Income above $90,000/yr
Shop at luxury retailers: 86%
Drive a prestige luxury car: 61%*
Take domestic spa vacations: 73%
Dine out more than twice per week: 88%
*21% do not own a car but use Uber, a car service/driver or taxis instead. 7% prefer public transit or walking.
Highest Readership Countries:
58% USA (concentrated in wealthy areas).
36% European Union (primarily the UK, France, Switzerland, Germany, Belgium, Spain, Italy, and the Netherlands).
N.B. Over half of all people living in the EU speak English. That number goes up to 88.4% of the overall EU population that match our primary EU readership demographics (based on age range, education level, and countries). Urbanette also auto-translates into other languages with the help of common browser plugins.
Readership Gender & Age Breakdown:
This is Urbanette.com as compared to the average American website visitors for similar lifestyle websites:
Visitor Engagement Breakdown (for Summer 2018):
@urbanette Twitter demographics:
@urbanette Instagram demographics:
With 100% unique content, Urbanette’s editorial philosophy is one of positive self-image and empowerment. Urbanette covers all the facets of hip, modern and luxury living. We focus on upscale urban living. Features on luxury travel, home decor, luxury products, gifts, career advice, relationship advice, health advice, life hacks, solutions for modern urban living, and luxury lifestyle guides.
Primarily geared towards the modern woman, Urbanette has garnered a reputation for straight-forward solutions to urban living and for providing integrity-based recommendations.
Many companies and advertisers are also eager to leverage our superior Google rankings. Based on longevity and popularity, over 85% of articles are ranked #1 in Google for a variety of keywords. As a result, customers searching for specific products or brands typically find our hip, trustworthy, and positive review before finding the company’s actual website or any other site or review.
What we do cover
- Luxury lifestyle: travel, home, fashion, etc.
- Organic, healthy and eco lifestyle: beauty, travel, fashion, health, exercise, and food
- Culture, mostly American, as it relates to women
- Advice: career/entrepreneurship, travel, health and relationships
- Interviews with women who have a cause or are entrepreneurs
- Ongoing events such as Broadway and live entertainment
What we don’t cover
- Celebrities, other than direct interviews (in other words, no gossip or celebrity hair/fashion tips)
- Current events and breaking news (unless it’s related to a larger female empowerment movement)
- Budget shopping or tips (unless it’s for buying luxury items)
- One-off events and sports (but we do cover yearly festivals)
- Products for men or children (unless it’s a holiday gift guide)
- Parenting tips
Did we contact you?
LEGITIMATE URBANETTE REQUESTS (OF ANY KIND)
ONLY COME FROM AN @URBANETTE.COM EMAIL ADDRESS.
We’ve all heard the statistics about what makes PR an invaluable tool: 3% of people (the true ‘influencers‘, like #HilaryRowland) generate 90% of the impact online. Editorial media placements drive 3x more purchases than advertising alone; a typical blog mention takes that number up to 9x *. Urbanette article mentions typically perform 450% better than the ‘average’ blog post (which is already 9x more effective than advertising) at driving sales, due to the fact that our content is trusted, targeted and compelling.
If you have a product that you are promoting, please contact us about a review at firstname.lastname@example.org with the subject “Product Review”.
Wondering what we’ll write if we don’t like your hotel or product?
We do not publish negative reviews — those wouldn’t benefit our readers, nor would they benefit any party. If there are issues with your product or establishment, we will tell you and ask for your word that you will have them fixed. Your word is good enough for us, and we won’t include those elements in the article. If there are really big, unfixable issues, we’ll decline the article and write you a valuable, confidential report (Hilary also runs Pearls & Pocket Squares – a luxury resort mystery inspection service) with many useful, actionable tips, so that you can dramatically improve your establishment or product.
If we have published a review of your product, hotel or brand, and you would like a large cover photo for your press page, or a hard-copy of the magazine, we’d be happy to send that to you please contact us.
Travel PR: Hilary does consider media trips (with her husband who is also a travel writer and photographer, all expenses paid, with an itinerary) as long as the focus falls into one of these categories: luxury (5-star everything), eco (farm to table, eco-friendly boutique hotel, etc.) or novelty/bucket-list (very unusual/notable). Here’s an example of an article that resulted from a media trip.
On average, the results from a 4-night Urbanette media hotel stay are: 43 bookings within the first 6 months, and 72 bookings within the first year, all directly citing Urbanette as the source. Additional bookings may have been made as a partial or unattributed result of Urbanette’s post(s). On average, 67% of those bookings were premium suites.