Influencer Marketing Sponsorships - Advertise With Us! ⋆ Page 7 of 10 ⋆ URBANETTE

Influencer Marketing Sponsorships – Advertise With Us!

Lean Cuisine’s “Weigh This” Positive Body Image Campaign

This campaign is all about teaching women to weigh themselves not on a scale, but by their accomplishment and things that they’re proud of. The article didn’t talk about Lean Cuisine’s meals, just the initiative and their (now viral) video.

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The brand was so happy with the results, that they sponsored a follow-up social media blast:

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“We love how the promotion went. Thank you!” – ad agency for Lean Cuisine

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