Is Feminist a Dirty Word?

Womens Issues

How did this happen — and what can we do about it?

When Yahoo CEO Marissa Mayer said she doesn’t consider herself a feminist, I thought, “how is it possible that such an intelligent woman could say that?” To be honest, I immediately lost a certain amount of respect for her.

Then I started thinking: why would she say that?

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Let’s start with this: What does feminism make you think of?

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Burning bras? Extremism? Hairy armpits? A jaded and unattractive woman in a pant suit? A beautiful women in a sundress?

For the past century, the male-run mainstream media has tried to make the association lie with the first four, but not the fifth.

Now, what does feminism mean?

A movement to help women be seen, treated and respected as equal in value and capability to men, and to have the same opportunities. Yup – it’s that simple.

More specifically, feminists want women to get equal pay for equal work, and to be seen as candidates for jobs like CTO, CEO, Chairman Chairperson, Senator, President… To let women into the same private clubs where deals are made and promotions are decided on. To get to the point where what a women has to say matters more than how she looks.

What does a feminist really look like?

Me, my husband, and all of my friends–simply because I wouldn’t be friends with someone who thinks women are second class citizens and deserve less respect than a man. Women and men in all industries, who dress well and shave their pits–or don’t! To each their own!

Why is feminism still important?

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It wasn’t that long ago that women weren’t allowed to vote. Women were handed off from their patriarchal parent’s house to their husband’s house — ordered around by one man or another, never allowed to make their own choices.

Men didn’t let them into the best schools or clubs, or give women good jobs, or let women take credit for their inventions because they didn’t want women to feel an ounce of freedom. And if one man thought differently, he was quickly bullied into getting back in the patriarchal line.

Women have been living in a society strategically designed by men to give women as few options and as little independence as possible. In a nutshell, it’s been this way for centuries so that men can have the freedom to behave badly and their wives won’t feel like they can leave them. So that men can have complete control over women.

Men (not every man, but on the whole) wanted women to feel desperate and rely on them. So they perpetuated the falsehood that women aren’t competent enough to have higher-up positions, or that it simply wasn’t their ‘place’. (You’ve heard ‘a woman’s place is in the kitchen’, I assume? Shaming mother’s who choose to work is the current way of saying this.)

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Lest you think that this is some sort of natural world order, know that girls have the same aspirations as boys until a certain age where they start internalizing the messed-up messages from Disney films and their sexist Barbie toys. The media continually sends messaging that women should be cheery, docile, simple and sexy (but not slutty!), and then have babies and stay at home. That your value as a woman lies in how pretty and carefree of a toy for men you can twist yourself into.

Women are continually objectified and told that their beauty is all they have, pitted against each other in competition for men. This is by design, to keep women from having strength in numbers. Women are taught that they’re ‘past their prime’ at age 30, so that they’ll believe that no other man will want them (giving the power to their husband), and so they’ll be jealous and hateful of younger women….

It’s so ingrained in our subconscious that many women don’t want to believe they’ve been duped and that they could’ve dreamed bigger. Hence, the ‘I don’t need feminism’ movement.

Did you know that only 6.6% of Fortune 500 companies have female CEO’s? Yes, in the year 2020. Still.

This is slowly changing, but we’re still far from at equality — and we seriously risk slipping backwards if we keep electing openly sexist men like Trump, who actively reinforce gender stereotypes, focus on women’s looks while discounting what they have to say, and chip away at women’s rights.

How did we get this distorted idea of what a feminist is?

Put simply: the word feminism has been dirtied by the media. Media and advertising have traditionally –and continue to be– industries run by men. It’s a fact that when the male-dominated media is threatened by a movement or shift in culture, they find many ways to subtly (or not-so-subtly) demonize the movement and the people involved.

It’s a fact that the media is the most thought-altering force in humans lives.

I mean, God forbid women take over and stop perpetuating unhealthy beauty ideals, thereby threatening mainstream women’s magazine’s very business model (beauty and fashion advertisers rely on magazines and their ads to make women feel insecure and competitive with other women — it drives sales).

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Few men can handle a woman telling them what to do — it goes against ‘the natural order’ that they’ve been taught, and that their ego enjoys.

Or what if women started demanding justice for the rampant sexual abuse these men dole out? Or the men started getting called out when ‘mansplaining’ and belittling women to make themselves feel powerful? Or men started having women as their bosses? That would be so hard on their egos! And what would happen to the ‘freedom’ that these old white men enjoy?? #SorryNotSorry #MeToo

Their answer: systematically suppress ‘feminism’ by making it seem like an un-feminine, man-hating, ugly fringe movement.

What can we do?

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Be on the right side of history – join in the movement!

We can fight back by making it cool to be a feminist. Wear t-shirts stating that you’re a feminist, and post it on social media. Talk about it. Educate others.

Get the men in your life to agree to call out men who are sexist. Get them to find ways to support women. Watch films directed by women. Watch talk shows hosted by women (I never miss Full Frontal with Samantha Bee, or The Rachel Maddow Show).

Speak out when you notice a man being sexist. Demand justice if you were sexually abused — and don’t stop until you get an audience.

Participate in women’s rights marches — or organize them!

Stop being jealous of other women. Stop tearing other women down, and instead find ways to lift them up. Life is not a zero-sum game.

Because only if we work together, can we move onward and upward.

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Hilary Rowland

A writer, artist, and designer since she was young enough to put pencil to paper, Hilary taught herself code and created Urbanette when she was a teenager. Currently, she lives in Monte Carlo, but spent the past decade living in NYC, still considers herself a New Yorker, and visits regularly. She's always traveling, looking for hot new topics, destinations, and life hacks to bring to Urbanette readers.

Reader Discussion: 145 Comments

  1. I’m tired of the gender stereotypes women have to face and put up with every day. One classic example is women being catcalled by men when walking down the street. Insulting, sexual phrases are given to women on a daily basis, while minding their own business. Men think that women walking down the street are there for their entertainment and visual purposes and can comment whatever they want.

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  2. Radical stereotypes are paid attention to more than what the movement stands for. People often identify feminism with these radical people and beliefs, which can cause ruling out feminism altogether. It’s probably the labelling that’s causing the fuzz among people.

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    • An example of a stereotype is doing something “like a girl” is a phrase that is constantly thrown around as an insult. When you do something “like a girl,” it typically means you are doing it wrong or being offended. It’s as if referring to another person as a woman is the worst insult you could give to someone.

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  3. So many people offer up the argument that women are not the “same” as men so there can’t be equality. In other words, because their bodies are different (many say “weaker” and smaller), and because men and women have different physical capabilities, these physical differences mean equality is not possible. Girls and boys should be given the same responsibilities and learn to meet equal challenges so that they both know that they are capable of achieving anything they want. We need to stop saying there are ‘male’ and ‘female’ jobs. Women can cook and men can cook. Women can be architects like men.

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  4. Feminism at its core is about equality of men and women, not “sameness.” People need to know the difference. The misinterpretation causes a lot of problems.

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  5. I didn’t become a feminist. I realized one day that I had always been one and always will be. I will stand for what I believe it despite the society telling us that we don’t need feminism in our lives.

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  6. Women deserve to have the same rights to do with their body as they please, just as men have. They deserve all that men have; no more and no less. Feminism guarantees that someday in the future women and men will be treated as equals. It means I won’t be taught how to defend myself in the dark for fear of something happening. It means my boyfriend can stop fearing he’ll cry in front of others and hurt his “masculinity”. It means my little sister won’t be teased for pinking a STEM career or realize that if she does she’s one of the few.

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  7. Being a feminist doesn’t mean you are against men at all. There are many different meanings to the term, and everyone uses a different definition. To me, however, it is quite simple. Being a feminist means you respect women in the same way that you respect men.

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  8. Feminism can be a controversial subject, I don’t know why. It is probably because people bought into incorrect definitions for labels they didn’t fully understand. To me, feminism means empowering the women we call mother, grandmother, sister, and friends. It’s nothing to freak out about. Feminism is such a vital part of any truly functional society. I would argue that true equality has yet to be accomplished in any major society. It’s a goal. It’s something to work towards. To be accomplished in any major society. It’s a goal. It’s something to work towards. However, there’s a common misconception that feminism is only equality of the binary genders. This is not the case. It has to do with femininity and masculinity, which is why it extends into things like sexual orientation, race, gender identity, disability, and even more.

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  9. It’s basically when nobody should be in the pedestal. That’s what feminism is in a nutshell. I don’t get why people still misunderstood the simplicity of it all. Or is it just because they are trying NOT to understand what they already understand.

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