5 Critical Startup Lessons
What I learned about moving to a foreign country and founding a bikini startup.
Lesson #4: Go Big or Go Home
Three years into my business and I have really gotten to know my customer. I believe that you need to keep on innovating to offer customers new and exciting products or else you will become boring and irrelevant. So every day I push myself to stay fresh. Nine months ago, I set out on a mission to see if I could create the world’s prettiest leggings. This came about after receiving constant feedback that my customers were more motivated to work out if they have fun and colorful fitness wear. My new line of leggings would encourage more women (including myself!) to get up, get out of the house and get active.
If you are not fully invested in your business in terms of time, energy and other resources, then what are you doing? You have to put your all in, keep pushing yourself to go one step bigger and get back on the horse repeatedly if need be.
Lesson #5: Create Value
The most important point that I would like to leave all readers with is to give the best possible value you can to your customers. Value is not necessarily in terms of price, but also a unique and quality product that they will have a positive effect on them. That should come first, above all. Don’t just copy another company — do it better. Once you’ve delighted customers with your products and service, the profits will come after.