Cracking Couture: How to Break Into the Fashion Industry

Want to be the next big designer, but don’t know where to start? We’ve got you covered.


So what if you didn’t go to FIDM or FIT? These days it doesn’t matter if you even went to college. Just like any highly competitive, creativity-driven career path, the fashion industry is not about what you know, but who you know — and even more importantly, who knows you.

Cracking Couture: How to Break Into the Fashion Industry

Connect with industry leaders online and showcase your designs on Pinterest and Instagram

With the emergence of technology at the forefront of the fashion game, anyone who wants to break into the industry can instantly communicate with fashion’s heavy hitters with a simple tweet or direct message. Even though opportunities are everywhere, you have to have a game plan to get noticed. Here’s your guide for breaking into the fashion industry with no experience, no friends and no fear:

Social Is as Social Does

Social media has changed every industry in the world. Fashion is not just another example, but the epitome of how powerful social media is. Blogs, message boards and Pinterest pins influence how billions of dollars are spent each year. Not to mention that many industry heavy hitters and superstars are well known for replying personally to tweets from their fans.

Don’t Get Lost in the Shuffle

It’s all too easy to spin your wheels posting away to a dozen different social media sites and getting nowhere. So which ones work? How can you leverage your time, content and energy to get noticed in one of the most competitive industries in the world? Two words: Get specific.

First, use social media to select the industry leaders who are most valuable to you. These are not necessarily the biggest names in the industry, but rather are the influencers that speak to you, your passion and your ethos. They are the people that, in an ideal world, would be your colleagues and friends. Choose five to 10 of these incredible people and get to work!

Now is the time to be an incredible Internet sleuth. Figure out everything there is to know about your industry leaders. Find which social media outlets they have, and follow them. Then, look for the social media outlet they use the most. For example, if all their tweets are automatic reposts from Instagram, then you know the best place to interact with them is not on Twitter, it’s on Insta. Like, comment and DM, but don’t go overboard. This method of building a business relationship is much like a romantic one: Show them that you’re interested but not desperate. Let your interactions evolve over time, and don’t try to force it.

Cracking Couture: How to Break Into the Fashion Industry

Start your own small business, then parlay that into the career of your dreams

Understand Your Stepping Stones

The best skill you can have going into this job market is experience. Want to be a big name designer? Start your own small business. Sell your designs on Etsy. Or find a part-time gig that teaches you new skills — even if it’s something simple like developing your salesmanship with Amway or seeing what sells by working a retail job in a boutique. Learning to work with or manage other people, keeping your cash flow up and motivating yourself to work at it every day gives you invaluable skills and sets you up to be a networking guru.

While this position doesn’t have to be something you love or will do forever, think of it as a stepping stone. We all have to pay our dues. It’s never too late, and you’re never too old. In an industry that revolves around narcissism and appearances, humility and hard work will get you everywhere. Remember: Vera Wang didn’t start her brand until she was 40 years old!

Avatar of Sarah Woodstock

Sarah enlightens us on a daily basis with the newest trends as (and often before) they transpire. She is the consummate globe trotter. Having traveled to over 70 countries, she earns her living writing, blogging ( and modeling while on the road. In her spare time she gets manicures, suntans on yachts in Greece, shops for even more shoes, and lives in the limelight. She loves photography, elephants, sailboats, bangles and ballet flats.

Reader Discussion: 58 Comments

  1. Avatar of Kaye Hilton

    Oh hunnie. Life is not that easy. Sure you can follow all these advice but it won’t guarantee a shot of making it big. Most small time designers or freelancers are stuck with doing what they do for so many years. None of them are known because big brands buy their designs and sell it more expensively but pay you in a fraction of the cost.

  2. Avatar of Elsie Spurlock

    Elsie Spurlock

    Great list! Inspiration & motivation go hand-in-hand & are both essential components for the success of any entrepreneur.

  3. Avatar of Kimberly Vigil

    Kimberly Vigil

    Thanks for the advice, this is one of the many reasons I admire and love Urbanette.

  4. Avatar of Rosemary Robles

    Rosemary Robles

    This is a great advice! Fashion seems like such a fascinating industry!

  5. Avatar of Merry Robinson

    Merry Robinson

    Thanks for sharing these tips! 🙂

  6. Avatar of Ashley Moore

    Ashley Moore

    Interesting and helpful post. I love fashion and the industry so much. I want to work as a fashion photographer one day. This industry is such an inspiring and crazy world. If it’s something that you truly love tho, it will all be worth it in the end. <3

  7. Avatar of Hazel Collins

    Hazel Collins

    Great article Hilary! This was very refreshing and encouraging. I always enjoy the content of this site especially articles like this. I learned early on that the fashion industry wasn’t always glamorous. Some think its all glamour when its not. I’m glad this was a post that can continue motivating us in pursuing our dreams. 🙂

  8. Avatar of Cornelia Green

    Cornelia Green

    I’m already in this industry, and your advice are spot on.
    Thanks for always sharing with us your wisdom.

  9. Avatar of Louise Stone

    Louise Stone

    Great article! Great advice that can be used on any industry.

  10. Avatar of Camila Hilhorst

    Camila Hilhorst

    Inspirational tips! I hope one day I’ll be lucky to enough to start my own brand.

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