Planning a Party, New York-Style
NYC is ridden with parties galore. What makes yours special?
Send out catchy invites
Marketing is everything. Your invitation and how it’s presented will determine if guests will come to your party or not. It’s a glimpse into the event, so make it catchy and intriguing enough to draw attention. Avoid haughty invites and car salesman-like marketing materials. Make it warm, personable and appealing to your target clientele. Invites get deleted or tossed out the second people feel they are facing a promotional event. Avoid too much text and speak to all genders. I have a three color scheme rule so everything remains consistent.
Social media is your best friend
Facebook, Twitter, Tumbler, Flicker… all of the lovely sharing tools are indeed your best friend when it comes to marketing your event. Don’t abuse them, though. Post funny things that people enjoy reading instead of “COME TO MY PARTY” every five minutes. That’s annoying. Engage in a conversation. Put an idea out into the world and let your invitees do the talking. There is no better marketing than word of mouth endorsements from people who share your enthusiasm for the party minus the hard-sell tactics.