My Bare Selfie
Now I’m ready for my #BareSelfie.
Everyone has something about their appearance that they want to fix. Blame it on all the models on billboards, your ex who commented on it (obviously right before you dumped him), or the endless magazine articles about how to look perfect. Whatever the reason, you’d like to change it, right?
While a certain amount of effort to change your appearance can be healthy (like healthy eating habits, or trying a new cream), dwelling on, or feeling like you need to cover up or hide your perceived ‘flaws’ isn’t. That’s why I’m so impressed with Lancôme for being brave enough to start a campaign to encourage women to “be proud of the skin you’re in”. No, they’re not telling us to cover our skin in foundation — they’re telling us to bare our natural skin. In fact, they want women to be confident and secure enough to post a #BareSelfie on social media. Yup, that’s right — that means a no-concealer, no-foundation selfie.
No, they’re not telling us to cover our skin in foundation — they’re telling us to bare our natural skin.
I’ll say it right now: I hate foundation. I’ve always loved the natural look, and it’s hard to look (or feel) natural with a mask of foundation on. But I can’t leave the house without some concealer. There you have it — that’s my “want to fix it” appearance thing: the redness around my nose. Don’t know why it’s there…. it just always has been. That and super-straight and sparse eyelashes. Oh, and super fine hair. Ok, so I guess I have a few “wish I could fix it” items. (Sigh.)
I’m so impressed with Lancôme for being brave enough to start a campaign to encourage women to “be proud of the skin you’re in”.
I always wished I could skip the concealer. I always hated how cakey it was, and it never did look very natural anyway. Which bring me back around to Lancôme. About a month ago I got a gorgeous silver box in the mail. Inside was a really beautiful purple bottle full of Lancôme’s latest creation: Dreamtone; and the answer to at least one of my “want to fix it’s”.
Lancôme did a large scientific study and figured out what issues each skin tone (fair, medium and dark) has. Things like redness (yes!), sun spots (hopefully not for a while), and dullness (etc, etc.) With that info in hand, they spent years developing a truly revolutionary beauty product — one that noticeably* diminishes all these things, so that you can feel confident in your own skin. Because, after all, that should be the bottom line with beauty, right?
I’ve diligently applied (it wasn’t exactly a chore, mind you – it goes on like silk and smells like roses, literally!) the serum twice daily for the past month. Whenever my hubby kisses me within a few hours of application he almost always comments “Wow – you smell so good!”. But that wasn’t the biggest benefit. The best part is that the redness I had around my nose has finally faded. It’s at the point where I don’t need coverup, which feels really good.
Now I’m ready for my #BareSelfie.
Here’s my first step in the right direction:
8am #BareSelfie on Instagram – post Dreamtone: no more redness!!!
*Lancôme’s study showed that 74% immediately saw glowing skin, 70% noticed a more even skin tone after one week, 69% saw the appearance of dark spots reduced after a month, and 78% saw color imperfections reduced after two months. Disclosure: This post is sponsored by Lancôme.