Looking at pictures of Jenny Brown today, I see a beaming woman who positively radiates her joie de vivre. Itโs surprising then to learn that she hasnโt always had an easy go at it. As a child, Jenny underwent a leg amputation. At the time, this left her feeling out of control. But it also fostered the growth of what would become an incredible amount of compassion and forward thinking about animals, and all living beings. A strong advocate for veganism and animal welfare, Jenny is the co-founder (along with her husband, Doug), of the Woodstock Farm Animal Sanctuary as well as the author of โThe Lucky Ones: My Passionate Fight For Farm Animals.โ

After witnessing animal cruelty firsthand as an adult, Jenny decided to leave the film industry to work at a sanctuary in Watkins Glen, NY. Founding her own sanctuary was the next logical step. Today, WFAS is home to many rescued cows, rabbits, turkeys, chickens, pigs, ducks, goats and sheep, all of whom would have been otherwise bound for the slaughterhouse or left to die. WFAS serves both as a place of refuge for animals and a place to teach about animal welfare. Here’s a quick, touching video about the adorable animals that WFAS has saved:
Here, Jenny gives Urbanette the scoop on the truth behind your โhappy meat,โ and the many benefits of living a vegan lifestyle:
Urbanette Magazine: A pivotal point for you was filming undercover at livestock auctions/stockyards. What was that experience like? Did you have a pretty good idea of what you would see or did it come as a shock?
Jenny Brown: I had a pretty good idea of what I might see but actually seeing it was traumatic. Not being able to do anything to help them was even worse. They are open to the public for buying and selling animals including bidding on the ones who are forced into the auction ring but filming/photographing will get you kicked out and your equipment confiscated.

Urbanette: You mention some gnarly examples of animal cruelty on your website, including the practice of castrating goats without anesthesia. Why do such practices take place? Is it a cost issue?
Jenny: Mutilations occur on every level — on factory farms and small farms alike. It’s too expensive and time-consuming to anesthetize them or provide pain relief. All goats, sheep, cattle, and other animals are castrated, dehorned, and/or tail-docked without pain killers as “standard farming practices.” And again, this is not only on animals languishing in factory farms. This occurs on organic, free-range, grass-fed or whatever “humane” farm they are raised on. [Learn more here.]
If the same were done to dogs and cats there would be animal cruelty charges, but sadly the same standards do not apply to animals considered “livestock,” which is a deplorable term. Cattle are also branded in the face or elsewhere on the body causing severe 3rd-degree burns. It’s all unethical. And turkeys and chickens have their beaks seared off, and turkeys have their toes cut off, too.

Urbanette: That is pretty horrific. I think you’re right that as a society we’ve made a distinction between animals that are pets and animals that are livestock, and with that has come an imbalanced set of rules about how each is to be treated. I was going to ask about your perspective on organic and certified humane animal products, but it sounds like a lot of harmful things happen on those farms, too. Could you expand on that a bit?
Jenny: We’re a society that shakes our fists at the Asian countries who eat cats and dogs, yet we eat other animals who are just as capable of thinking, feeling and suffering. It’s just that we’re indoctrinated to put farmed animals into a different category and argue that “that’s what they’re here for.” We shouldn’t base our compassion on intelligence, but if we did, then we should be eating dogs over pigs because pigs are smarter.

Regarding “happy meat,” there is a growing trend with conscious consumers to purchase animal products that are advertised as being raised humanely. I will quote from what I have written on our website first: The very existence of labels like โfree-range,โ โcage-free,โ and โhumane certified,โ attests to societyโs growing concern for the welfare of animals raised for food. But any time consumers of meat, eggs or dairy advocate for โhumaneโ treatment of farm animals, they confront an unavoidable paradox: the movement to treat farm animals better is based on the idea that it is wrong to subject them to unnecessary harm. Yet killing animals we have no need to eat constitutes the ultimate act of unnecessary harm.
We owned slaves for most of human civilization, but did that make it right?
Organic is the only governed label besides “humane certified.” Grass-fed, free-range, cage-free labels are self-governing and not certified by an overseeing body, so they can freely make these claims, regardless of the actual conditions the animals are kept in.

In the case of dairy, there is nothing humane about forcibly impregnating cows, stealing their babies at birth (or within 48 hours tops), hooking her breasts up to cold metal machines several times a day for months and months while you re-impregnate her and start the cycle all over again until she reaches the age of 4-5 when she is considered “spent” and slaughtered for ground beef, AKA hamburgers. Cows cry the most heartbreaking bellows when their calves are taken away. It is incredibly stressful to them, as it is to the calves. The male calves are killed at birth or raised in crates for veal, as they are not the same breeds that are used for beef. I could give you many more examples of why these labels are bogus and used as propaganda to make consumers feel less guilty about their food choices.
More climate change is caused by the meat industry than by all the cars, planes, trains, and other forms of transport combined.
The moral argument against consuming animal products is that their embryos, breast milk, and lives, are not ours to take. Our self-appointed dominion over all the other beings who share the earth with us is an archaic and immoral way of thinking. To use the excuse that we’ve always eaten animals is not a good reason to keep doing so. We owned slaves for most of human civilization, but did that make it right?
Urbanette: Wow. That is shocking. And frightening. So clearly consuming animals does harm to the animals themselves, but what about the impact on the environment?
Jenny: Farming animals is incredibly inefficient and wasteful. It takes 2,500 gallons of water, 16 pounds of grain or soy, 35 pounds of topsoil and the energy equivalent of one gallon of gasoline to produce one pound of feedlot beef. Half the worldโs grain crop is fed to animals raised for food, while an estimated 1 billion people are malnourished, and 6 million children starve to death every year. The latest report from the UN’s Food and Agricultural Organization (FAO), “Tackling Climate Change Through Livestock,” confirmed that more global climate change is caused by the meat industry than by all the cars, planes, trains, and other forms of transport combined.

Urbanette: You make a compelling argument. Something that really stuck out to me on your website is that there’s a misconception that we need to eat animals to get certain nutrients, yet these animals get said nutrients from (drum roll please), plants! Could you give us some examples of this?
Jenny: Take fishโthey get their omega-3โs by eating seaweed. We could get our omega-3โs directly from seaweed, which I do every day! That’s just one example.
Urbanette: Wow, I had no idea. I suppose you can also get omega-3’s from things like flax seeds.
Jenny: Absolutely! There’s more about this on our website.

“If the same were done to dogs and cats there would be animal cruelty charges…”
Urbanette: How does eating only plants affect human health?
Jenny: There is a huge body of scientific evidence that irrefutably demonstrates the power of plant-based/vegan diets for preventing, managing and even reversing some of the most serious diseases, including heart disease, diabetes and some cancers. The ADA has been clear in stating that vegetarians have consistently lower rates of heart disease, diabetes, high blood pressure, cancer and obesity than meat-eaters. Bam! Even the UN has called for a global shift to a vegan diet as the most effective way to combat climate change, world hunger, and environmental devastation.

We’re a society that shakes our fists at the Asian countries who eat cats and dogs, yet we eat other animals who are just as capable of thinking, feeling and suffering.
Urbanette: Got it. Okay, this one is just for fun. Your cat, Pogo, has quite a picture on your website. Actually, thereโs a whole string of pictures of him in dramatic poses. He looks like quite the character! Is he as fierce as he looks?
Jenny: He is the sweetest kitty who has lived here for many years. He roams the sanctuary meowing and purring, seeking attention from anyone with two hands (or one would work too!). He climbs on laps, follows tours, invites himself on top of picnic tables while people are eating lunch (vegan-only here!), and can be found sleeping with goats or sheep. Everyone loves him and we have no idea why he is missing his tail.

Urbanette: I love it. Finally, how can our readers get involved?
Jenny: Great question! They can visit us online, donate online, by mail or by phone (we’re a charitable organization), volunteer any day of the year, sponsor an animal as a gift for themselves, or visit us during our open season (April-October). But most importantly, moving away from animal products is the most compassionate, healthy, environmentally conscious, responsible and sustainable thing they can do.

Read more: 5 Reasons I Love Being a Vegan and Michelle Pfeiffer Tells Us About the Benefits of Being Vegan and WFAS’ How To Go Vegan and this The NY Times article, which states:
“…the animals sent through those factories often endure an unimaginable amount of mistreatment and abuse. Cows too sick to walk are dragged by the neck across cement floors. Pigs are stabbed and beaten with sledgehammers. Chickens are thrown against walls and stomped to death. And accepted industry practices, like confining animals in impossibly small cages, are just as brutal…”
99% of meat sold in America come from factory farms. Yet every day, more and more Americans start to question the suffering of factory farmed animals. And the great news is, it’s never too late to make a difference. Discover how to take back your power, and make truly informed choices that are in line with your own values. Find it here, in a free and easy download.



Such a powerful article. It was hard to get through given all the suffering these animals endure. Makes me happy to know that the vegan/ethical movement is getting more traction each and every day!
Hmmm… visiting Jenny and the animals during their open season sounds like a fun idea! I would like to have a personal involvement…
Jenny’s cat is sooo cute, even though he’s missing his tail! I’m with her and I’m donating online! I haven’t thought of the environmental effects of meat consumption. Now I understand why our climate is very unpredictable!
Applause!!! Another well-written interview article!!! I’m really thankful you never fail to give us good information!!! Well, now I’m more motivated, I’m going vegan for my health, for the animals and for the planet!!!
Well, totally agree that being vegan prevent and reverse some serious diseases! This article made me proud I went vegan. At least my conscience would not bother me because being vegan has moral, social, health and environmental relevance!
Informative article! Thanks for sharing links to explain some points further ๐ It pains me when I hear animals cry because their being captured (and killed) for their meat… Aww, very sad… I’m pledging my online support for this cause!
Well, I’m not yet 100% vegan, I sometimes cheat and can’t resist the temptation of hamburgers ๐ But I’m really trying… Now that I have read the environmental effects of harming animals for food, I’m more motivated to go on and be 100% vegan…
Great interview! Very informative! Indeed, like humans, animals deserve love and respect and should not be abused. The classification we had set — pets and livestock should be erased. I’m with Jenny and I would be supporting and donating to her organization ๐
This is completely amazing! They’re doing such a great work! In my eyes these people are real life superheroes, because they’re saving lives! I wish people wouldn’t forget that all lives matter (including animals), not just humans!
Well… aside from health reasons, I went vegan because I couldn’t stand the thought of a life taken away just for me to have something to eat. I’m supporting Jenny’s cause!