Why Men Obsess Over Unconventional Beauty

Beauty

How offbeat looks polarize audiences, win out over conventional beauty, and attract the right men.

When you hear the word unconventional beauty, who comes to mind? You might think a group of women who weren’t considered beautiful until they found success in a profession that celebrates distinctiveness – fashion models like Sabina Karlsson, Lara Stone, and Lily Cole, perhaps?

Unconventional beauty & models
Lindsey Wixson has become a bona-fide supermodel, despite having slightly offbeat looks

Modeling celebrates Kate Moss’s waif-like figure, Lindsey Wixson and Lara Stone’s gapped-tooth smiles, the darkness of Alek Wek, the circular face of Lily Cole, the alien-like androgyny of Tilda Swinton and Cierra Skye, Sabina Karlsson’s abundance of freckles, or Kelly Mittendorf’s hooded, deep-set eyes. The list goes on and on.

Unconventional beauty & models
Top model Sabina Karlsson is not your typical beauty, and that makes some men find her even more attractive than conventionally “hot” or “perfect-looking” models.

Most would agree that they are striking; is that because of their unusual physical features or their confidence in the face of a society that dictates that all women should look like Barbie — or both, perhaps?

Unconventional beauty & models
Top left clockwise: Lily Cole, Alek Wek, Tilda Swinton, Lara Stone, and Kate Moss.

How about Beth Ditto and Adele? Though they don’t fit with current trends, they are the very essence of classic beauty. The most ancient depictions of goddesses, such as the Venus of Willendorf, are very voluptuous. Despite that, they definitely don’t fit the modern archetypes of skinny, Barbie-esque beauty.

Aside from their full figure, which is unfortunately not in mainstream vogue, everything about them is would be considered beautiful by today’s narrow standards. They’ve got glowing skin, lovely hair, healthy smile, great personality, amazing talent and –perhaps most importantly– an abundance of confidence.

Unconventional beauty & models
Beth Ditto is far from Barbie standards… but men fall at her feet.

There are two urban definitions of unconventional beauty — and they are contradictory. On the positive side, it suggests that even though a woman does not have the classically attractive look of Audrey Hepburn, Grace Kelly, or Angelina Jolie, her beauty still charms and captivates the viewers in a rather inimitable way.

On the flip side, being called an unconventional beauty is an in-your-face way of saying that the woman is not really beautiful at all (in that person’s not-so-humble opinion, anyway). The thought, however, that you call a woman unconventionally beautiful instead of simply calling her ugly is a paradox. For when someone don’t like the way a person looks, they would usually be expected to avoid giving her the description “beautiful” altogether.

And therein lies the key…

Unconventional beauty & models

Interestingly, an analysis of data obtained from the dating website OKCupid showed that unconventionally beautiful women receive more messages than women who are “generically beautiful” or fit the standard definition of beauty.

Essentially, if some men think a woman is unattractive, those men who think she is beautiful will be much more powerfully attracted to her, and much more inclined to reach out to her.

The trait that turns a few off will strongly entice others. In other words, a woman gets a better response from men as men become less consistent in their opinions of her.

The study proved what many already knew — that unconventional beauty provokes strong, polarized reactions.

As for the traditionally ‘pretty’ women, many men found them attractive, but not as passionately or as strongly. It was more of a “yeah, sure” lukewarm reaction as opposed to “good God she’s stunning”.

okcupid

The study also showed:

“But our advice can apply to anyone. Browsing OkCupid, I see so many photos that are clearly designed to minimize some supposedly unattractive trait–the close-cropped picture of a person who’s probably overweight is the classic example. We now have mathematical evidence that minimizing your “flaws” is the opposite of what you should do. If you’re a little chubby, play it up. If you have a big nose, play it up. If you have a weird snaggletooth, play it up: statistically, the guys who don’t like it can only help you, and the ones who do like it will be all the more excited.”

So, what does the significance of unconventional beauty mean for you? Does it enable you to turn whatever you perceive as a negative into a positive?

It should, yes! That trait that makes you look in the mirror and sigh might be your greatest asset, if you wear it confidently.

The study’s takeaway is clear: To attract men, focus on whatever you are insecure about—and emphasize it. If you turn your ‘flaw’ into an asset and wear it with confidence, it’ll turn off some men, but it’ll also attract men who feel very strongly that you’re an unparalleled beauty.

So instead of trying to mask those “flaws,” emphasize them! For example, if you have a mole on your face, instead of trying to cover it up, highlight it! (Remember: Cindy Crawford almost had her famous mole removed.) Embracing their own unique beauty is the secret behind the success of unusual looking models, actresses, and others whose careers depend on their looks. It’s part of what makes them so compelling.

In my view, what this boils down to is simply: this is how to attract the right men. Men who recognize that you are displaying your unconditional self-love and respect, visually. Men who think that a woman who genuinely loves herself is the most attractive trait of all.

Unconventional beauty & models
Dita Von Teese is a great example of a woman whose slightly offbeat beauty makes men go wild

But self-love is an uphill battle in today’s society.

Let’s acknowledge that the beauty standard differs from culture to culture. While there are certain ratios of face and body that research shows make a person more attractive, those ratios vary considerably around the world.

However, in America there is consensus within the media, and every single person on this planet knows what American culture sees as beautiful: Caucasian. Super thin. Large eyes. Large lips. Small nose. Large breasts. It’s a very narrow definition and its intention is to make you feel that if you don’t fit that description (which relatively few do) that you are (for lack of a better word), well, doomed.

Unconventional beauty & models
This ad featuring conventional beauty Diane Kruger is intended to provoke you into making a purchase out of insecurity

It makes sense for advertisers and the media to make the ideal “beauty” as unreachable as possible. This way, 99% of women will feel that they can’t live up to that standard… unless, maybe, if they buy this productThis is why the beauty industry is the sprawling leviathan that it is, and almost every person in America has done something to make themselves fit the standard, from wearing concealer all the way to getting a nose job.

But it’s all bullsh*t!

Unconventional beauty & models
As models like Cierra Skye and Varya Shutova prove — everyone can be an unconventional beauty, so long as they are confident

In the end, there is little purpose in trying to pinpoint the definition of “unconventional beauty.” Someone who is unconventionally beautiful is attractive through their defiance of standards, not in spite of them.

What is beauty, anyway, when a trait that is ugly to one person will seem beautiful to another?

Why Men Obsess Over Unconventional Beauty - unconventional beauty7
Urbanette contributor, Rebecca Ariane Givens, moonlights as one of the world’s most seen models due to her unconventional beauty and the confidence which shines through in her photos

What’s universally attractive is the attitude behind the façade. A woman who shows off her gapped teeth or alien face or full figure with confidence will be noticed in a positive light. She might not meet the standards set for her by magazines or Hollywood, but she doesn’t need to: she sets her own standards for herself. And confidence will always be beautiful.

How would you feel if you were called an unconventional beauty?

Get our best stories in your inbox monthly

No spam. Unsubscribe anytime.

Hilary Rowland

A writer, artist, and designer since she was young enough to put pencil to paper, Hilary taught herself code and created Urbanette when she was a teenager. Currently, she lives in Monte Carlo, but spent the past decade living in NYC, still considers herself a New Yorker, and visits regularly. She's always traveling, looking for hot new topics, destinations, and life hacks to bring to Urbanette readers.

Reader Discussion: 160 Comments

  1. Sometimes I’m attracted to a woman without understanding why, because she would not be considered beautiful, or more beautiful than another. In general, it is something in the look, how to stand, a general attitude, a particular charm…

    Reply
  2. “But what’s universal is the attitude behind the façade.” Exactly!
    For me, more important is the person behind the face. Because even the prettiest face can be ruined by an ugly heart.

    Reply
  3. This is so interesting. I love the idea that the more men disagree on a woman, the more intensely attracted some of them are. I think in modeling what tends to be important is bone structure and overall symmetry. Even though these models do have a unique look, they are still really symmetrical, and that is tied to our perceptions of attractiveness.

    Reply
  4. All those woman are beautiful. But I do think there's a certain look that everyone finds attractive. But I wouldn't call this unconventional, it's more of a unique beauty. They have different features that the typical pretty girl wouldn't.

    Reply
  5. Interesting perspective on beauty! It's certainly true that our concept of beauty should become a little broader to encompass all the differences that make a person's appearance interesting. Carrying our "flaws" as distinctive features instead sounds like a great way to boost confidence and appreciate that different looks are beautiful.

    Reply
  6. Unconventional beauty draws attention and I think that's why it works so well. "Any publicity is good publicity," right?

    Reply
  7. Seeing models with their own unique features is inspiring, we need more diversity when it comes to beauty. Men may see us in one light, but regardless of their opinions we must respect and love ourselves as well.

    Reply
  8. I totally agree that those who are unconventionally beautiful are usually the ones who find success in the fashion modeling industry, especially. Fashion lines, magazines,etc look for women who could represent high fashion as it is- not ordinary,. high fashion/haute couture  is not something everyone can afford. and that’s what they are trying to tell us by hiring the not-so-ordinary-looking models.

    Reply
  9. Unconventional beauty is unique and that makes a person interesting and beautiful in his/her own, unquestionable way.

    Reply

Leave a Comment