Sitting in a cafe in midtown Manhattan, I observe two young women. Both are mid-20s, attractive and on the slimmer side of average. They are talking animatedly about something. Curious, I lean in. I suspect that they are talking about a saucy first date, a juicy piece of workplace gossip, or at least a scandalous Tweet. But no, they are talking about their weights. They are talking about how they plan to tighten and tone “just a little more.” One of them is on a gluten-free diet. The other is on a strict cross-training schedule. Both have stopped drinking alcohol and eliminated sweets. These are pretty, healthy-looking girls, not the kind you would expect to have such concerns. As they continue to chat, I have to wonder what, or for whom they are doing this for.

It’s become common to hear about the way society, the media and the world at large place unreasonable demands upon a woman’s appearance. So common in fact that further discussion seems redundant. Well, I’m not here to reiterate what you’ve already heard. I’m here to propose that we change the conversation.
Trying to empower women by trying to convince people that every woman is beautiful is a well-intentioned but misguided effort.
A counter movement is happening, and that movement says that we should expand our definition of what is beautiful. There are girls whose images you can see transformed from unpolished start to airbrushed finish on YouTube. With a quick internet search, you can see pictures of mothers pre-pregnancy and post-pregnancy. And they are proud of the contrast. The Dove Real Beauty campaign demonstrated how respecting women as humans rather than objects can translate into profits. These types of efforts will continue. They challenge our preconceived notions of what’s beautiful, and that’s a good thing.
But the problem with these types of efforts is that they’re all still focused on the way that a woman looks. The real question is, why is being beautiful the focus at all? Whether a woman is “beautiful” or not, it’s a shame that her value seems be so tied up with her appearance. Trying to empower women by trying to convince people that every woman is beautiful is a well-intentioned but misguided effort. It’s asking people to look beyond the superficial without actually going beyond the surface. It’s shining the spotlight on what we’re asking people to overlook while failing to provide an alternative focus.
Rather than focusing on expanding our idea of “beautiful,” let’s expand our idea of how we measure worth. Let’s stop talking about a woman’s appearance altogether. Let’s shift our attention to the work she’s doing, the kindness that she shows, the strength she shares and the difference she’s making in the world. Let’s stop talking about bodies and faces and start talking about the people who wear them.
What do you think are the pros and cons
of expanding the idea of what is beautiful?
Do you think these types of efforts are more
or less empowering to women and why?
We’d love to hear your thoughts below!



Because in this world, being sexy, and beautifully is important to attract men. The Kardashians are the most influential people in today.
You can’t tell us not to worry about on how we look. Let us all accept the fact that men, sees the beauty of a woman in her physical appearance.
Before we expand the idea of how we measure beauty, maybe we can include their attitude in the list of how can you tell that a woman is beautiful?
Oh cmon, you’re not looking at woman’s physical features? I doubt. Honestly speaking, when I date, I look at her body and face first.
If we expand our idea of beautiful, then the word “ugly” would not be in our vocabulary.
All women are beautiful. Being beautiful is not only on the physical features, but in the heart as well.
Telling all women that they are "beautiful" can be just as superficial as setting impossibly high beauty standards if the concept of beauty does not move beyond the physical. Instead of expanding our definition of beautiful in terms of what is physically attractive, the definition could be expanded to include character, values, attitude, etc. It might make the word a worthier compliment!
What is the conception of beautiful? I think beautiful should be defined as someone's sense of humor or dedication to the world around her, not her face shape or dress size. It's super irritating to see how women are constantly put on a pedestal too look a certain way for others. Thanks to your article and other positive influences, we can work together as a sex to change that 🙂
I completely agree with this article. Media tends to make the public focus on our appearence either by saying we must look a certain way or being the way we are is just fine. Let's measure the women's worth instead. We need to look beyond the outside and see what's on the inside. When a woman is kind, generous, ambitious – these are all factors that builds a woman's worth and truly makes her beautiful.
I totally agree with this. Throwing out "everyone is beautiful in their own way" is just a backhanded consolation. Men are constantly making it so that a woman's worth lies in her appearance, so we shouldn't be backing that up.