Truth be told, I’ve always found the word diet to be a bit annoying. I feel like it’s a particularly anti-feminist word — especially in the way that it’s used nowadays. It’s almost always about depriving yourself in order to get skinny and fit the media’s view of what’s ‘sexy’.
You’ve seen the headlines. “The Bikini Diet You Must Try”, and “The Diet That’ll Get You Looking Sexy in Two Weeks”, etc. It’s pretty much always next to a photo of a woman in a swimsuit or skimpy clothing, and a tagline that reads something like this: “You’re not good enough the way you are. Stick to this deprivation diet and you may get the chance to be what every woman wants to be — skinny! Then, thanks to this diet, you can snag a hot man and have people envy you.” Ok, well maybe I’m reading into it a bit too much. But the message is certainly always superficial and never empowering.
Wondering what you can do about it? We’ve found a way for you to take a stand. Lean Cuisine has started an initiative to help women break free from the word diet. They want women to define their self worth not by what they weigh, but by the accomplishments they’re most proud of. To wit, they filmed a wonderful video asking women what they’re proud of. It made my cry. Seriously. Check it out:
Touching, right? They’re asking women to share what really matters to them, with the hashtag #WeighThis. I’ve done it, and I’d encourage you to not only check out what others are posting, but post what you want the be “weighed on” — ie. what really motivates you — with the hashtag #WeighThis. Because it’s up to us, as women, to stand up and tell the world that we’re not defined by our bodies or our weight. That we’re defined by our actions. Our love. Our personality.
Stand up and tell the world that you will not be defined by external superficialities!
Not sure what to post? Lean Cuisine was so overwhelmed by the outpouring of response from their video that they decided to take the #WeighThis submissions, all the things that people are proud of, and celebrate by creating a massive art installation in Grand Central Station. Scales were used to showcase each #WeighThis submission because it sends a powerful message about valuing the amazing things women do over the number on the scale. Check out the video for some touching inspiration:
To further their initiative to promote healthy self-esteem and remove the word diet from our vocabulary, Lean Cuisine has made a TV plugin (which is currently being beta tested by influencers) and a Chrome browser extension (which you can download now) that will block the word diet from whatever you’re watching or reading. When you filter the word “diet” using the Chrome extension, Lean Cuisine will give back to Girls Leadership, an organization that teaches girls the skills to know who they are, what they believe, and how to express it — empowering them (and us) to create change in their world.
Here’s more about that:
Imagine never having to see or hear the word diet again. Would that make you feel empowered? Stronger? Sexier? Would you start weighing yourself based on what matters, instead of your appearance? Comment below and let me know how it makes you feel!
Disclosure: Although this post is sponsored by Lean Cuisine,
all words are my own and I fully support their initiative.
I just downloaded their Chrome extension! Brilliant stuff! Love seeing big brands like this focusing on positive messaging.
Although I work out for an hour daily, which includes both cardio and weight training, I try not to stress over my body shape. 🙂 I think this filter will help me to focus on being fit instead of skinny.
I ate Lean Cuisine when I was in college because it’s very cheap, delicious, healthy and great for college students when you live on campus.. otherwise all we got access to was fast food. I’ll have to check them out again – been a while!
I want to be weighed by the fact that I decorated my own apartment and did a ton of DIY — and it looks good! #WeighThis
Me too! I love decorating 🙂 Check out our Pinterest boards that are all about decorating at http://www.pinterest.com/urbanette
That video was so moving. I love that there was a scale, but they didn’t have to stand on it. I was moved to tears by the women’s stories…
Not hearing the word diet would change my life because it would help me focus on the important things in life, instead of being distracted by thinking about how I look and how much I weigh.
I actually lost a few pounds when I went vegan, although the goal is to be healthy, not to be skinny. 😉 I’d like to see Lean Cuisine make some vegan meals 😉
I believe the road to weight loss is eating healthy! I try not to focus on dieting, in general.
I’d never really checked them out before, but looks like Lean Cuisine is the best brand for healthy eating and an active lifestyle!
Actually, no. They don’t have anything that’s vegan, and 99% of meat sold in American is from factory farms, and therefore super contaminated (not to mention the product of torture.)
Big fan of their campaign 🙂