12 Ways to Kick Ass on Instagram
12 super-effective methods to help you grow your following and build credibility using Instagram.
Ok – you can admit it. Like most of us, you can’t go an hour without checking your Instagram feed; am I right, or am I right? From those incredible travel pics your friend just posted, to your favorite blogger’s new outfit, there’s always something juicy to look at.
Got an Etsy shop or your own blog on the side? Instagram is arguably the best way to connect with other women, and a great way to build a following for your business. It’s an addictive form of image-based social media, that should not be ignored by anyone wanting to market to women.
Here are 10 tried-and-true tips to help you build an engaged Instagram following, from the basics to the more advanced:
Give your feed flow.
Don’t just post whatever photo you like individually, but instead think of each potential photo post as part of a whole. Similar to when you pick out an outfit to wear, you consider how each item works and compliments you in relation to the other items on your body. Do the same with photos. They should flow from one to the next, creating an overall feel and look for your feed. That said, don’t post tons of super-similar photos. You don’t want to flood your feed with six different angles of the same outfit. While more photos may mean more likes, the last thing you want to do is annoy your followers.
Take professional-looking photos on a real camera.
Sometimes you can get away with a cellphone snapshot if you run it through an image editing app, but your feed will end up looking much more impressive if you take high-res photos on a decent camera.
Make the images POP.
Import the photos into a photo-editing tool (we love Pixlr and Polarr) and play with them until they match the look you’re going for. Use filters to make the images look good together. You can also try adding text or an inspirational saying.