12 Ways to Kick Ass on Instagram
12 super-effective methods to help you grow your following and build credibility using Instagram.
Reward your fans.
People want to feel like their comments / voice is heard. If you notice that someone shared a photo of your product, DM and ask for their mailing address, then mail them more product as a Thank You. They’ll be very likely to promote you again if you are gracious and recognize the value the first time.
My (until now) top-secret tip: Instagram automation. There are several companies who do this. For just a few bucks a month, they will automatically comment on and like other people’s photos, as if you were doing it yourself. It’ll leave one of a number of preset comments (which you can modify) on the photos posted by the followers of your brand’s competition (so you can engage with your competition’s clients). It can also comment on and like photos that have the hashtags you specified. So, for example, Urbanette is an empowering luxury lifestyle magazine, and therefore we set Instagress to comment on and like photo people post with the tags #luxurytravel #luxuryfashion #handbag #ecofashion #empowering #feminist #NYC #ootd, etc. because we think that future readers of Urbanette.com will post photos with these tags. Make sure to do some quick searches to see what kind of images come up for the hashtags you’re considering.
You can also automate the posting of photos, and schedule them to post at a later date using tools like Hootsuite and Buffer. Hootsuite even lets you auto-post based on their algorithm to get the most views, and their basic services are free!
Which leads me to…
Hashtags are your friends.
Get to know what hashtags are popular, which are used for what, and then use them. Don’t overload your post description with hashtags, instead, stick the bulk of them in the first comment.
Partner with influencers.
Nowadays brands are competing with an onslaught of competition and press releases in bloggers and editors inboxes. Influencers are also getting used to being paid thousands (or tens of thousands — per post!) for the advertising they provide. If you mention that you’re willing to pay for the social media or article promotion, you’ll get a reply (and if you don’t, make sure to follow up — us influencers get a lot of email each day!). If your emails aren’t getting a response, find out their address and mail them a package with some product and a nice card stating that you’d like to talk about sponsoring some social media posts, to open the conversation about working together. Many Instagram influencers will go above and beyond for their advertising clients, and, once they’ve been paid to try your product, will become genuine fans and continue to promote your brand on Instagram.