12 Ways to Kick Ass on Instagram
12 super-effective methods to help you grow your following and build credibility using Instagram.
There are a number of contest-related hashtags, such as #FreebieFriday that people follow just to win stuff. Better yet, partner with an influencer and let them do the giveaway. Send them the product to photograph, and tell them to provide the winner’s address so you can mail the winner the product directly. Most bloggers would be happy to, especially since it adds value for their followers and costs them nothing.
There’s more to social media than Instagram.
Use dlvr.it to deliver whatever you post on Instagram, to Twitter, Facebook, LinkedIn and Google+. Unlike the built-in social share in Instagram (which only posts a link to your Instagram post), dlvr.it will post the actual image, making your Twitter, Facebook, etc. feeds look pretty and fun. Best of all, it encourages followers on other social networks to also follow your brand on Instagram, all the while keeping the brand image cohesive across all outlets.
Engage, engage, engage.
It’s important that you spend a good amount of time on Instagram each day (the struggle, I know) and comment and like other photos that are similar to yours. Make a list of Instagrammers you want to get to know, and build real relationships by commenting something thoughtful and relevant on a pic of theirs at least once per week. Lazy, one-word comments like “Cool!” won’t cut it — Influencers really appreciate thoughtful comments, and will engage with you if you show them that you respect them enough to really think about your comment.
Post a funny, interesting, thoughtful or witty description along with your photo. Photos without a description get far fewer likes and comments. They also tend to lack the personal connection that Instagram is all about. While you’re at it — ask your followers a question related to the photo, to encourage comments.
Check out @urbanette on Instagram to see an example of all these tips in use. As you can see, we have a very cohesive feed with a glamorous and upscale feel, and tons of engagement. Feel free to comment on our feed with any questions or comments you may have.
What have you found effective at helping your get more engagement and followers on Instagram?