Why Men Obsess Over Unconventional Beauty

Beauty

How offbeat looks polarize audiences, win out over conventional beauty, and attract the right men.

When you hear the word unconventional beauty, who comes to mind? You might think a group of women who weren’t considered beautiful until they found success in a profession that celebrates distinctiveness – fashion models like Sabina Karlsson, Lara Stone, and Lily Cole, perhaps?

Unconventional beauty & models
Lindsey Wixson has become a bona-fide supermodel, despite having slightly offbeat looks

Modeling celebrates Kate Moss’s waif-like figure, Lindsey Wixson and Lara Stone’s gapped-tooth smiles, the darkness of Alek Wek, the circular face of Lily Cole, the alien-like androgyny of Tilda Swinton and Cierra Skye, Sabina Karlsson’s abundance of freckles, or Kelly Mittendorf’s hooded, deep-set eyes. The list goes on and on.

Unconventional beauty & models
Top model Sabina Karlsson is not your typical beauty, and that makes some men find her even more attractive than conventionally “hot” or “perfect-looking” models.

Most would agree that they are striking; is that because of their unusual physical features or their confidence in the face of a society that dictates that all women should look like Barbie — or both, perhaps?

Unconventional beauty & models
Top left clockwise: Lily Cole, Alek Wek, Tilda Swinton, Lara Stone, and Kate Moss.

How about Beth Ditto and Adele? Though they don’t fit with current trends, they are the very essence of classic beauty. The most ancient depictions of goddesses, such as the Venus of Willendorf, are very voluptuous. Despite that, they definitely don’t fit the modern archetypes of skinny, Barbie-esque beauty.

Aside from their full figure, which is unfortunately not in mainstream vogue, everything about them is would be considered beautiful by today’s narrow standards. They’ve got glowing skin, lovely hair, healthy smile, great personality, amazing talent and –perhaps most importantly– an abundance of confidence.

Unconventional beauty & models
Beth Ditto is far from Barbie standards… but men fall at her feet.

There are two urban definitions of unconventional beauty — and they are contradictory. On the positive side, it suggests that even though a woman does not have the classically attractive look of Audrey Hepburn, Grace Kelly, or Angelina Jolie, her beauty still charms and captivates the viewers in a rather inimitable way.

On the flip side, being called an unconventional beauty is an in-your-face way of saying that the woman is not really beautiful at all (in that person’s not-so-humble opinion, anyway). The thought, however, that you call a woman unconventionally beautiful instead of simply calling her ugly is a paradox. For when someone don’t like the way a person looks, they would usually be expected to avoid giving her the description “beautiful” altogether.

And therein lies the key…

Unconventional beauty & models

Interestingly, an analysis of data obtained from the dating website OKCupid showed that unconventionally beautiful women receive more messages than women who are “generically beautiful” or fit the standard definition of beauty.

Essentially, if some men think a woman is unattractive, those men who think she is beautiful will be much more powerfully attracted to her, and much more inclined to reach out to her.

The trait that turns a few off will strongly entice others. In other words, a woman gets a better response from men as men become less consistent in their opinions of her.

The study proved what many already knew — that unconventional beauty provokes strong, polarized reactions.

As for the traditionally ‘pretty’ women, many men found them attractive, but not as passionately or as strongly. It was more of a “yeah, sure” lukewarm reaction as opposed to “good God she’s stunning”.

okcupid

The study also showed:

“But our advice can apply to anyone. Browsing OkCupid, I see so many photos that are clearly designed to minimize some supposedly unattractive trait–the close-cropped picture of a person who’s probably overweight is the classic example. We now have mathematical evidence that minimizing your “flaws” is the opposite of what you should do. If you’re a little chubby, play it up. If you have a big nose, play it up. If you have a weird snaggletooth, play it up: statistically, the guys who don’t like it can only help you, and the ones who do like it will be all the more excited.”

So, what does the significance of unconventional beauty mean for you? Does it enable you to turn whatever you perceive as a negative into a positive?

It should, yes! That trait that makes you look in the mirror and sigh might be your greatest asset, if you wear it confidently.

The study’s takeaway is clear: To attract men, focus on whatever you are insecure about—and emphasize it. If you turn your ‘flaw’ into an asset and wear it with confidence, it’ll turn off some men, but it’ll also attract men who feel very strongly that you’re an unparalleled beauty.

So instead of trying to mask those “flaws,” emphasize them! For example, if you have a mole on your face, instead of trying to cover it up, highlight it! (Remember: Cindy Crawford almost had her famous mole removed.) Embracing their own unique beauty is the secret behind the success of unusual looking models, actresses, and others whose careers depend on their looks. It’s part of what makes them so compelling.

In my view, what this boils down to is simply: this is how to attract the right men. Men who recognize that you are displaying your unconditional self-love and respect, visually. Men who think that a woman who genuinely loves herself is the most attractive trait of all.

Unconventional beauty & models
Dita Von Teese is a great example of a woman whose slightly offbeat beauty makes men go wild

But self-love is an uphill battle in today’s society.

Let’s acknowledge that the beauty standard differs from culture to culture. While there are certain ratios of face and body that research shows make a person more attractive, those ratios vary considerably around the world.

However, in America there is consensus within the media, and every single person on this planet knows what American culture sees as beautiful: Caucasian. Super thin. Large eyes. Large lips. Small nose. Large breasts. It’s a very narrow definition and its intention is to make you feel that if you don’t fit that description (which relatively few do) that you are (for lack of a better word), well, doomed.

Unconventional beauty & models
This ad featuring conventional beauty Diane Kruger is intended to provoke you into making a purchase out of insecurity

It makes sense for advertisers and the media to make the ideal “beauty” as unreachable as possible. This way, 99% of women will feel that they can’t live up to that standard… unless, maybe, if they buy this productThis is why the beauty industry is the sprawling leviathan that it is, and almost every person in America has done something to make themselves fit the standard, from wearing concealer all the way to getting a nose job.

But it’s all bullsh*t!

Unconventional beauty & models
As models like Cierra Skye and Varya Shutova prove — everyone can be an unconventional beauty, so long as they are confident

In the end, there is little purpose in trying to pinpoint the definition of “unconventional beauty.” Someone who is unconventionally beautiful is attractive through their defiance of standards, not in spite of them.

What is beauty, anyway, when a trait that is ugly to one person will seem beautiful to another?

Why Men Obsess Over Unconventional Beauty - unconventional beauty7
Urbanette contributor, Rebecca Ariane Givens, moonlights as one of the world’s most seen models due to her unconventional beauty and the confidence which shines through in her photos

What’s universally attractive is the attitude behind the façade. A woman who shows off her gapped teeth or alien face or full figure with confidence will be noticed in a positive light. She might not meet the standards set for her by magazines or Hollywood, but she doesn’t need to: she sets her own standards for herself. And confidence will always be beautiful.

How would you feel if you were called an unconventional beauty?

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Hilary Rowland

A writer, artist, and designer since she was young enough to put pencil to paper, Hilary taught herself code and created Urbanette when she was a teenager. Currently, she lives in Monte Carlo, but spent the past decade living in NYC, still considers herself a New Yorker, and visits regularly. She's always traveling, looking for hot new topics, destinations, and life hacks to bring to Urbanette readers.

Reader Discussion: 160 Comments

  1. In regards to girls, Unconventionally-it’s far more interesting than the standard ideal the west seem to have, which bores me personally. Guys, probably more so conventional. I like my tall, dark and handsome men. ?

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  2. Adele is beautiful. But there was this one time that I heard a couple of millennials that “nobody wants to be Adele” when they could be Beyonce. I get the drift and she makes a lot of sense, but it reflects a lot about how these young women see beauty. That they would rather be a diva than a simple woman who is beautiful and at the same time talented like Adele. I get it that Beyonce and Adele are beautiful but these two women are somehow made to be different types of beautiful.

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  3. The main reason why women get sexualized is because of this “BEAUTY” standards. We all want to be beautiful yet we complain about being sexualized.

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  4. Beauty is overrated. What about morals, dignity and all that good thing? The message should be to eradicate this sad thought about how women should see themselves. We are smart, independent and not just beautiful.?

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  5. I know what whoever decided that unconventional beauty is good, they just wanted to classify women however they saw it fit. But the thing is, even if it’s not in spite of their flaws, why can’t it be as simple as beautiful without the word unconventional? We all know how these types of names can be misinterpreted almost instantly. Whereas calling these women beautiful will make people feel like beautiful is beautiful and it’s as simple as that. No words added or no cherry on top. Just beautiful.

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  6. Beauty is such a never-ending topic. Yearly, people discover new trends. Decades after decades, people come up with different ideas on what is considered beautiful or attractive. The list goes on and on, it changes and changes endlessly. How can we even make unwritten rules about what is beautiful and what is not? Next year, what we think is attractive won’t be attractive now. What’s a few years of beauty that will just expire a couple of years or even weeks from now? Are we really that shallow minded?

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  7. I don’t think I want anything to do with how men want their women. If someone is the right person for me, he wouldn’t want to change the way I look or how I am. He would appreciate me for who I am. We just all have to find someone that will see the beauty in everything without any classifications or labels from society. We also need to treat everyone the same way we would love ourselves and the people we care about. It doesn’t always have to be just the “beholder”.

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  8. We all have to acknowledge the fact that there’s diversity in beauty and that not reaching that standard doesn’t matter.??

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  9. Women in all shapes and sizes. None of us is in the right place to call someone not beautiful because, in someone else’s eyes, that person could be the most beautiful person in the world. It’s true that beauty is in the eye of the beholder. Another thing is that we have to respect other people for who they are and just not spit words out about how they look or how we hate how they look. Commentaries like this need to stop. If it’s possible, we should just shut up about it.

    Reply

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