Warning: I’m Photoshopped

The backlash and celebrities who’ve chimed in. What’s next?


Isn’t it fair to be warned when something is hazardous to our health? Cigarette cartons have huge, cautionary health stickers plastered on them, and even roller coasters have warning signs before you step on to the ride. So why don’t magazines have the same? In a psychological sense, we can be harmed by false renderings of images, whether we try to avoid it or not.

Warning: I’m Photoshopped

Most women are no longer ignorant of the fact that the images displayed in magazines and print ads are digitally manipulated in order to look absolutely flawless (see 25 examples here), yet we still can’t help but admire the perfect skin and eye-catching curves. It’s as if the fiction overrides the facts due to our brain’s wiring.

Warning: I’m PhotoshoppedIf most informed adult women are influenced by these unrealistic images, imagine how much more impressionable young girls, the next generation of magazine readers, are. Teens who are always seeking their peers approval and acceptance have a greater tendency to fixate on the improvement of their physical appearance. And where do they turn to? Magazines, of course. The altered image they see becomes a standard which, realistically speaking, is nearly impossible to attain.

I’ve been through that phase myself. Whenever I would see a magazine cover or a glamorous print ad of a model, it speaks to me as if saying “this is what you should look like.” It was only after several years of insecurity that I saw the reality that that I will never attain that perfect poreless skin even if I use an entire bottle of the advertised cream in one go.

And as soon as a I had wrapped my head around the idea that the way celebrities and models look in magazines, ads and on TV is pure fantasy, I realized that it’s not just celebrities that are retouched anymore — it’s my friends on Facebook, too. With photo retouching software being so easy and convenient to use, and smartphone apps offering to smooth skin, brighten eyes and remove blemishes, now everyone is trying to keep up with the crazy, unrealistic beauty standards being pushed on women and girls.

Warning: I’m Photoshopped

In response to the possible negative effects that photo retouching may have on consumers, government sectors and medical associations have taken some first steps towards public awareness. When the American Medical Association (AMA) took a stand against digital manipulation in advertising, pointing to the practice as a contributor to the rising eating disorder and depression diagnoses among teens, reactions were mixed. There were many protesters, such as the businesses that had been enjoying the sales resulting from these tricks.

Warning: I’m Photoshopped

It’s not just celebrities that are retouched — it’s your friends on Facebook, too!

But many others agreed with the AMA, such as Sheila Pree Bright, who’s photo series “Plastic Bodies” examines how beauty ideals affect women. Her striking images combine doll parts with segments of human bodies, and the discord between the two is startling. She told HuffPost in an email:

“American concepts of the ‘perfect female body’ are clearly exemplified through commercialism, portraying ‘image as everything’ and introducing trends that many spend hundreds of dollars to imitate. It is more common than ever that women are enlarging breasts with silicone, making short hair longer with synthetic hair weaves, covering natural nails with acrylic fill-ins, or perhaps replacing natural eyes with contacts. Even on magazine covers, graphic artists are airbrushing and manipulating photographs in software programs, making the image of a small waist and clear skin flawless. As a result, the female body becomes a replica of a doll, and the essence of natural beauty in popular American culture is replaced by fantasy.”

Warning: I’m PhotoshoppedBut there is some promise: in England, some extreme Photoshopping of images has been banned, especially in teen magazines. And France proposed that warning labels be inserted to inform the public that the images have been digitally manipulated.

Many celebrities seem to think that unrealistic images are just ‘par for the course’. “I love Photoshop more than anything in the world. Of course it’s Photoshop; people don’t look like that.” Jennifer Lawrence told Access Hollywood, when asked if her Dior ad was Photoshopped.

And even though most celebrities love seeing their edited glamour shots on in ads and magazine covers, a select few have spoken out against the phenomenon. Stars such as Brad Pitt, Jessica Simpson, and Kate Winslet have said publicly that they would prefer to have their photos unaltered and un-retouched. If they take pride in their physical imperfections, why shouldn’t we?

Warning: I’m Photoshopped

Doutzen, a Victoria’s Secret model

It’s time we put a stop to all of these false standards of beauty and begin to appreciate more of who we are beyond the surface. These lines on our skin, for instance, are a result of our life experiences, and they make us … well, us. The beauty industry calls them flaws, but I choose to see them as marks of character, evidence of my own personal stories, if you will. My smile lines were brought on by thousands of moments of laughter. I made the decision to love myself instead of criticizing myself over things that don’t matter. After all, what is there to be ashamed of, really?

Related: Retouching: 25 Shocking Comparisons and How to Beat the Media’s Pressure to be Thin

Avatar of Hilary Rowland

A writer, artist, and designer since she was young enough to put pencil to paper, Hilary taught herself code and created Urbanette when she was a teenager. Currently, she lives in Monte Carlo, but spent the past decade living in NYC, still considers herself a New Yorker, and visits regularly. She's always traveling, looking for hot new topics, destinations, and life hacks to bring to Urbanette readers.

Reader Discussion: 53 Comments

  1. Avatar of Elsie Reid

    Elsie Reid

    Banning this is close to impossible. It’s not just photoshop, even videos can now be edited to enhance details and stuff. Not sure to what extent but if we keep believing everything we see and we keep getting affected by it, it’s going to be bad for us. Nowadays, our best defense is to have a strong sense of belief, especially in ourselves. Filter messages from the media no matter how the message is infiltrating our peace of mind. Let’s be strong with things like this.

  2. Avatar of Vera Delgado

    Vera Delgado

    This is getting problematic because it affects a lot of things like out self-esteem, self-love, and emotional health too.

  3. Avatar of Mona Barker

    Mona Barker

    Use filters and photoshops in moderation, people. It’s quite addicting.

  4. Avatar of Debra Vargas

    Debra Vargas

    Magazines won’t waste their time to put disclaimers… Seriously.

  5. Avatar of Delores Andrews

    Delores Andrews

    Photoshop is amazing if you ask me. It’s just the concept of making unrealistic beauty standards that can’t exactly be achieved by everyone. But that’s reality, right? One girl will be prettier than the other. One girl doesn’t need photoshop and the other will need it. You wanna know what’s lacking there? Acceptance. Acceptance that it’s our reality and we don’t have to fill our hearts and minds with envy. We have to feel contented with what we have because that’s the only thing we have!

    • Avatar of Janis Santos

      Janis Santos

      100% agree with this. We abuse the use of photoshop!

  6. Avatar of Sandra Lopez

    Sandra Lopez

    It really has a negative effect on younger people. Maybe the matured ones are more capable of understanding how it all works.

  7. Avatar of Rose Walters

    Rose Walters

    Geez people. Photoshop is so obvious. Why are we so bitter about it??

  8. Avatar of Michelle Marshall

    Retouching the photos is impossible to be banned. Magazine layouts and ads look perfect because every inch of it is manipulated in color and outcome.

  9. Avatar of Kristine Bradley

    Kristine Bradley

    This is our society. It’s so hard to avoid because it’s everywhere. People are saying shit like #NoFilter #IWokeUpLikeThis but the blemish removal is on point. Everyone is blurring their imperfections and its insane. We should love the way we look without these filters and we should accept others too. I wonder what will happen to us if we start loving ourselves more. We would just be happier… Kinda hard to do though. It just saddens me.

  10. Avatar of Regina Curry

    Regina Curry

    I think banning photoshop is stupid. It’s the use of it that needs to be moderated.

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